Louis Vuitton 2003 Annual Report Download - page 78

76 LVMH ANNUAL
REPORT 2003
LVMH IS A PROFESSIONAL
COMMUNITY OFFERING A
BROAD RANGE OF SKILLS AND
EXPERTISE THAT COMPLEMENT
AND ENRICH EACH OTHER.
OVER TIME, THE GROUP HAS
BUILT A COMMUNITY OF
KNOW-HOW AND VALUES
THAT SERVE DAILY AS A POINT
OF REFERENCE. INTERNAL
COMMUNICATIONS PLAY A
KEY ROLE IN THIS INTERACTIVE
PROCESS TO TRANSMIT AND
SHARE.
LVMH is dedicated to providing infor-
mation to its employees. Its internal
communication policy is organized
around three major vectors:
•To promote and encourage a top-
down and bottom-up information pro-
cess in each of the companies, based
on regular information meetings
conducted by management, annual
conventions, and messages from the
Chairmen, all of which contribute to
a climate conducive to corporate
dialogue.
•To strengthen the sense of belonging
to the Group and share the core values
underlying its success by communica-
ting to all employees its strategic
orientations and the culture of each of
its brands and by showcasing the skills
of its business lines through the orien-
tation workshops mentioned above, by
distributing its in-house publication
LVMH Magazine abroad, and the inter-
nal informational magazines of its dif-
ferent companies.
•To facilitate the flow of “ business” or
“operational” information through a
number of intranet or extranet sites,
sometimes specifically addressing the
employees of the company concerned,
one inter-company function or else the
entire LVMH workforce.
ANACTIVE EXTERNAL
COMMUNICATIONS POLICY
Updated constantly in real time, the
LVMH website receives over 400,000
hits per month.
In addition to corporate and financial
data, the site gives all the latest news
about the LVMH brands (new products,
events and other information) as well as
corporate patronage activities.
The pages devoted to human resources
and to job offers are among the most
frequently visited sites (60% of the pages
hit) and give web-surfers an opportunity
to discover the wealth and appeal of the
Group’s brands, and to learn about the
wide range of career prospects available
in the companies and, of course, to
apply for job openings on-line.
WORKING WI TH THE COMMUNI TY
Moët Hennessy became a partner for the
20th Heritage Day Even (Journées du
Patrimoine), showcasing exceptional
locations for the general public.
The brands as prestigious as Moët &
Chandon, Hennessy, Veuve Clicquot Pon-
sardin, Ruinart and Mercier took part in
this event for the first time.
These prestigious brands have developed
their know-how in the heart of our
native soils and, as such, represent a
unique heritage– one that is synony-
mous with the art de vivre à la fran-
çaise.
Whether in Champagne or in the
Cognac region, these great Houses
displayed a few of their remarkable sites,
some of which have never been opened
to the public, such as country inns,
museums, the Abby of Hautvillers, where
Dom Pérignon lived, parks, gardens,
wine cellars, vineyards and distilleries.
By offering guided tours during those
two days, Moët Hennessy opened the
doors of its Houses, estates and
vineyards to lovers of history, culture
and the arts.
SUSTAINABLE
DEVELOPMENT
COMMUNICATIONS:
SHARING VALUES AND KNOW-HOW
Doors opened on the Moët Hennessy Vineyards
© Moët Hennessy 2003
www.lvmh.com