Louis Vuitton 2003 Annual Report Download - page 60

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58 LVMH ANNUAL
REPORT 2003
In Europe, store renovations began with the assis-
tance of architect Jean-Michel Wilmotte and will
continue in 2004. Two boutiques were opened,
one in Geneva and a franchise in Barcelona.
In 2003, Chaumet sales rose significantly in Japan,
both in its boutiques and in department store
“shop-in-shops”. Business was also brisk in Korea
and France. In Korea, Chaumet created a joint ven-
ture with its agent to better control its growth.
In 2004, Chaumet will continue to open sales out-
lets at a steady pace in its priority markets in Asia,
Japan, Korea and Taiwan. In addition, a few sto-
res will be opened in Russia and the Middle East
under local partnerships.
New watch and jewelry items will be added to exis-
ting lines.
FRED
Fred, a decidedly contemporary jeweler, continued
its redeployment, closing unprofitable shops in the
United States and implementing a profitable
expansion in Japan.
The new Move One line of watches boosted sales
of timepieces in the boutiques and with the
brand’s retail partners.
In 2004, new corners and “ shop-in-shops” will
be opened in Japan. The brand will present new,
original models of rings and pendants designed
to appeal to young customers. A line of diving
watches will also be added to the Move One
watch line.
The Frisson collection by Chaumet: Sophie Marceau wears the Toile de givre white gold, diamond and pink beryl Solitaire and earrings.
WJ
EWELRY
ATCHES
&