Louis Vuitton 2003 Annual Report Download - page 27

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GREAT WI NES FROM THE NEW WORLD
New Zealand was hit with freezing temperatu-
res in November 2002, compromising 40% of
the Malborough Valley harvest. Thus Cloudy
Bay lost the production from newly mature
vines. However, the quality of the wine was very
good, partly because of the new pressing faci-
lity installed for the 2003 harvest. The availa-
ble volumes of this prestigious wine were
distributed among customers worldwide, hel-
ping to stabilize sales compared with 2002.
Cape Mentelle confirmed its status as a world
class wine, with the famous Margaret River
label, solidifying its success in the United Sta-
tes, Japanese and Asian markets.
Newton, a California vineyard, had a tough year
in a region subject to downward price pressu-
res, but results were very encouraging in the
rest of the United States.
MountAdam, an Australian wine from Barossa
Valley, continued its consolidation plan, with a
redefined product line adapted to consumer
expectations in its domestic market and in
Japan, the target of its growth strategy.
25
PASSIONATE ABOUT
CREATIVITY