Lifetime Fitness 2009 Annual Report Download - page 12

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Our Sports and Athletic, Professional Fitness, Family Recreation and Spa Centers
Size and Location
Our centers have evolved since inception and will continue to evolve. All centers are centrally located in areas that
offer convenient access from residential, business and shopping districts of the surrounding community, and
generally provide free and ample parking.
Of our 84 centers as of December 31, 2009, 75 are of our large format design and 51 of those conform to our current
model center design. Our distinctive format is designed to provide efficient and inviting spaces that are conducive to
the wide range of healthy way of life programming we deliver and accommodate our targeted capacity, which is
individually established for each center. Our current model centers and other large format centers generally target
8,500 to 11,500 and 5,500 to 10,500 memberships, respectively. This targeted capacity is designed to maximize the
member experience based upon our historical understanding of membership usage, facility layout, the number of
individual, couple and family memberships and pricing.
Generally, the main differences between our large format centers and those that are not of the current model design
are the inclusion (or absence) of an outdoor aquatics park, larger indoor aquatics area, larger gymnasium, up to three
additional studios and enhanced LifeSpa and LifeCafe spaces. We believe that all of our large format centers serve
as all-in-one sports and athletic, professional fitness, family recreation and spa resorts.
As of December 31,
2009 2008 2007 2006 2005
Large format centers – current model
Number of centers .............................................. 51 48 38 30 23
Average square feet ............................................ 113,000 113,000 110,000 110,000 109,000
Large format centers – other
Number of centers .............................................. 24 24 23 21 14
Average square feet ............................................ 95,000 95,000 95,000 100,000 83,000
Center Environment
Our centers combine modern architecture and décor with state-of-the-art amenities to create a friendly and inviting,
functional and innovative sports and athletic, professional fitness, family recreation and spa destination for the entire
family. The majority of our current model centers and most of our large format centers are freestanding buildings
designed with open architecture and naturally illuminated atriums that create a spacious, inviting atmosphere. From
the limestone floors, natural wood lockers and granite countertops, to our safe and bright child centers, each room is
carefully designed to create an appealing and luxurious environment that attracts and retains members and
encourages them to visit the center. Moreover, we have specific staff members who are responsible for maintaining
the cleanliness and neatness of the locker room areas, which contain approximately 800-900 lockers, throughout the
day and particularly during the center’s peak usage periods. We regularly update and refurbish our centers to
maintain a high-quality experience. Our commitment to quality and detail provides a similar look and feel at each of
our large format centers.