Lifetime Fitness 2006 Annual Report Download - page 14

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Our current model centers have full-sized indoor and outdoor recreation pools with zero depth entrances and water
slides, lap pools, saunas, steam baths and whirlpools. These centers also have at least two regulation-size basketball
courts that can be used for various sports activities, as well as other dedicated facilities for group fitness, rock
climbing, racquetball and squash. In addition, eight of our current model and large format centers and one of our
presale centers, have tennis courts. Programs at these tennis facilities include professional instruction and leagues.
Personalized Services for Individuals and Small Groups. We offer programs featuring our professional personal
trainers or registered dieticians that involve regular one-on-one sessions designed to help members achieve their
healthy way of life goals. Our personal trainers are required to be certified by one of the nationally accredited
certification bodies before they can work with clients. On average, we employ 25 personal trainers at a current
model center. Our personal trainers are skilled in assessing and formulating safe and effective individual and group
exercise programs. One of those programs, our Metabolic Testing program, includes two different tests that provide
members valuable metabolic data at rest and during exercise to help optimize their fitness and nutrition programs. In
addition to one-on-one sessions, we offer other personalized small group activities, including our T.E.A.M.
(Training – Education – Accountability - Motivation) Weight Loss program. Our T.E.A.M. Weight Loss program
focuses on exercise, education and nutrition and provides the resources as well as support needed for long-term
weight loss success. The success of T.E.A.M. Weight Loss has led to the creation of new group classes, such as
T.E.A.M. Fitness, which was added in late 2006. Our O2 cardio training program focuses on training in the right
heart rate zones, for the right duration of time and at the right frequency to burn fat more efficiently while improving
overall health and wellness. Our registered dieticians, which we refer to as nutrition coaches, promote healthy eating
habits by planning food and nutrition programs based on their knowledge of metabolism and the biochemistry of
nutrients and food components. We employ, on average, one registered dietician in a current model center.
Fitness Programs and Classes. Our centers offer fitness programs, including group fitness classes and health and
wellness training seminars on subjects ranging from stress management to personal nutrition. Each current model
center has at least two group fitness studios and makes use of the indoor and outdoor pool areas for classes. In
addition, in 2005, we began offering a LifeStudio mind/body area for yoga and Pilates as well as a studio dedicated
to studio cycling in our current model centers. On average, we offer 85 group fitness classes per week at each
current model center, including studio cycling, Pilates, step workout, circuit training and yoga classes. These classes
generally are free of charge to our members. The volume and variety of activities at each center allow each member
of the family to enjoy the center, whether participating in personalized activities or with other family members in
group activities.
Other Center Services. Our large format centers feature a LifeCafe, which offers fresh and healthy sandwiches,
snacks and shakes to our members. Our LifeCafe offers members the choice of dining indoors, ordering their meals
and snacks to go or, in each of our current model centers and certain of our other large format centers, dining
outdoors at the poolside bistro. Our LifeCafes also carry our own line of nutritional products, third-party nutritional
products, sports accessories and personal hygiene products.
Our current model centers and almost all of our other large format centers also feature a LifeSpa, which is a full-
service spa located inside the centers. Our LifeSpas offer hair, body, skin care and massage therapy services,
customized to each client’s individual needs. The LifeSpas are located in separate, self-contained areas that provide
a relaxing environment.
Almost all of our centers offer on-site child centers for children ages three months to 11 years for up to two hours
while members use our centers. The children’s area includes games, educational toys, computers, maze structures
and junior basketball courts. We hire experienced personnel that are dedicated to working in the child centers to
ensure that children have an enjoyable and safe experience.
All of our large format centers offer a variety of programs for children, including swimming lessons, activity
programs, martial arts classes, sports programs and craft programs, all of which are open to both members and non-
members. We also offer several children’s camps during the summers and holidays. For adults, we offer various
sports leagues and martial arts classes.