Lifetime Fitness 2006 Annual Report Download - page 12

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Our Philosophy — A “Healthy Way of Life” Company
We offer our members a healthy way of life in the areas of exercise, education, and nutrition by providing high
quality products and services both in and outside of our centers. We promote continuous education as an easy and
inspiring part of every member’s experience by offering free seminars on health and nutrition to educate members
on the benefits of a regular fitness program and a well-rounded lifestyle. Moreover, our centers offer interactive
learning opportunities, such as personal training, group fitness sessions and member activities classes and programs.
We believe that by helping our members experience the rewards of challenging and investing in themselves, they
will associate our company with healthy living.
Our Sports and Athletic, Professional Fitness, Family Recreation and Resort/Spa Centers
Size and Location
Our centers have evolved over the past several years. Out of our 60 centers, 51 are of our large format design and 30
of these 60 centers conform to our current model center. Our current model center averages 110,000 square feet and
serves as an all-in-one sports and athletic club, professional fitness facility, family recreation center and spa and
resort. Our distinctive format is designed to provide an efficient and inviting use of space that accommodates our
targeted capacity of 8,500 to 11,500 memberships and provides a premium assortment of amenities and services.
Our 21 centers that have the large format design, but do not conform to our current model center, average
approximately 100,000 square feet and have an average targeted capacity of 7,900 memberships. Generally, targeted
capacity for a center is 750 to 1,000 memberships for every 10,000 square feet at a center. This targeted capacity is
designed to maximize the customer experience based upon our historical understanding of membership usage. Our
centers are centrally located in areas that offer convenient access from the residential, business and shopping
districts of the surrounding community, and also generally provide free and ample parking.
Center Environment
Our centers combine modern architecture and décor with state-of-the-art amenities to create an innovative and
functional health and recreation destination for the entire family. The majority of our current model centers and most
of our large format centers are scalable, freestanding buildings designed with open architecture and naturally
illuminated atriums that create a spacious, inviting atmosphere. From the limestone floors, natural wood lockers and
granite countertops to safe and bright child centers, each room is carefully designed to create an appealing and
luxurious environment that attracts and retains members and encourages them to visit the center. Moreover, we have
specific staff members who are responsible for maintaining the cleanliness and neatness of the locker room areas,
which contain approximately 800 lockers, throughout the day and particularly during the center’s peak usage
periods. We continually update and refurbish our centers to maintain a high quality fitness experience. Our
commitment to quality and detail provides a similar look and feel at each of our large format centers.