Kia 2001 Annual Report Download - page 8
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Please find page 8 of the 2001 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.2001 KIA MOTORS ANNUAL REPORT
Last year, Kia achieved its best results ever, exporting a total of 614,000 cars including 488,000 fin-
ished vehicles. The figure represents an 11.7% year-on-year increase, and is even more remarkable
given the weakened purchasing sentiment due to the global economic downturn following the
September 11 terrorist attacks in the U.S.
Export success is largely attribute to rapid growth in the U.S. market. This growth was led by sales of
the Sephia and the Sportage, introduction of the Optima mid-sized sedan and the Carnival(Sedona)
minivan, an improved image for sub-compacts, and an aggressive warranty program. Kia also diversi-
fied its export market, expanding sales in Western Europe through aggressive marketing activities, and
concluding large contracts for commercial vehicles in the Middle East.
To build on export successes in 2001, Kia is targeting sales of 652,000 units in 2002, including 522,000
finished cars. To achieve this goal, the company is distinguishing between volume-oriented and profit-
oriented models and initiating a diversified sales strategy. Brand recognition will be bolstered through
improved advertising, PR and sales promotions. Kia will also maximize logistics efficiency by means of
an integrated export management system. The successful international launch of the Sorento, the
introduction of a diesel option for the Carens, expanded production of the Carnival and improvements
in dealership management capabilities will increase sales.
Increased sales in North America and other markets
contributed to Kia's best results since the company was estab-
lished, with exports growing 11.7% to 614,000 units.
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2001
Kia Motors' U.K. Branch Chicago Auto Show
Export Shipment of Carnivals to North America
Kia Vision21 Overseas
KIA MOTORS
Overseas Business Activities