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JOHNSON & JOHNSON 2011 ANNUAL REPORT 19
“We were all thinking, ‘How much faster
can we get back to distributing products
to our customers?’” says Kobayashi. “All
employees shared this focus and worked
together—it was amazing.”
AID TO JAPAN
To assist the people of Japan during
this difficult time, the Johnson & Johnson
Family of Companies made a significant
financial commitment, as well as product
donations. In addition, employees
and retirees of the Johnson & Johnson
Companies donated generously to disaster
relief partners including the Japanese
Red Cross Society, Direct Relief
International, International Rescue
Committee, Project HOPE, Save the
Children and World Vision.
In Japan, Janssen Pharmaceutical K.K.’s
support for rescue efforts included
donating medical equipment, supplies and
funding for a group of 600 doctors
working in affected areas. The Vision Care
Division provided free lenses to patients
and relief workers in seven affected
prefectures, identifying clinics to serve as
emergency lens distribution points.
The Japan President’s Council approved
a recommendation to use funds pledged
by the Johnson & Johnson Family of
Companies in Japan for mid- and longer-
term projects.
BACK TO THE BUSINESS OF CARING
In spite of indescribable hardships and
shortages of fuel, electricity, food and
other necessary items, employees in Japan
worked tirelessly around the clock to
re-establish support and supplies to the
patients, doctors and families who need
our products, repaired damaged facilities
and provided much needed assistance to
the Tohoku region.
“Culturally, Japanese people have a
strong team spirit that was important to
helping us make a successful recovery,” says
Kobayashi. “Still, I could not have expected
such surprisingly good teamwork.”
He emphasizes that caring for people is
also part of Japanese culture and says,
“The biggest lesson I’d like others to learn
from this disaster is the importance of
caring for and helping each other.”
CARING FOR CUSTOMERS Once employees were found to be safe after the earthquake and tsunami, Toshiaki Kobayashi says they
focused on how fast they could get back to serving customers, despite significant damage to a Sukagawa facility.