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JOHNSON & JOHNSON 2011 ANNUAL REPORT 17
Mrs. Ramasamy Kamatchi is a
57-year-old farmer in Trichy,
India, whose life has been
transformed by the DePuy
REACH Knee. After suffering
from debilitating knee pain
for more than 10 years, she
underwent knee-replacement
surgery and is again able to care
for her family and enjoy activities
with her grandchildren. “Now
I can pay less attention to my
knee and more to my family,”
says Mrs. Kamatchi. “I am very
happy and satisfied.”
By developing new R&D
and commercial models that
meet specific emerging market
needs, DePuy Orthopaedics,
Inc. is making such life-
changing technologies
accessible and affordable
to hundreds of millions of
underserved patients like
Mrs. Kamatchi. The company is
also committed to the safe and
effective use of these products.
By 2016, India will need
three times as many joint-
replacement surgeons as it
has today to treat the number
of patients suffering from
debilitating arthritis. Helping
to address this gap is the
state-of-the-art DePuy
Institute for Advanced
Education and Research, which
opened near Chennai, the
capital city of Tamil Nadu, in
July 2011. Through the transfer
of knowledge and development
of skills, this facility will
increase the capacity of India’s
health care professionals to
care for people suffering from
osteoarthritis, and spinal and
neurological disorders.
As we teach, we also learn
more about the needs of sur-
geons and their patients, and
we can feed these insights into
our product innovation and
market access strategies,” says
Michael del Prado, Company
Group Chairman, Asia-Pacific.
“These strategies work
together to help build health
care capacity in India and
throughout the region.”
The DePuy Institute in
Chennai is one of more than 25
professional education centers
that the Johnson & Johnson
Family of Companies has built
around the world to serve
unique patient needs in
emerging markets.
A number of strategic decisions
were made in 2011 to reshape
the portfolio of devices
and diagnostics businesses
and redeploy resources to
accelerate growth over the
long term.
In April 2011,
Johnson & Johnson announced
it planned to acquire Synthes,
Inc., a premier global
developer and manufacturer
of orthopaedics devices. The
acquisition, which would
be the largest purchase in
Johnson & Johnson history,
will strengthen the Company’s
leadership position in the
global orthopaedics market.
In September 2011,
Ethicon Endo-Surgery, Inc.
announced an agreement
to acquire SterilMed, Inc., a
leader in the reprocessing and
remanufacturing of medical
devices. This broadens the
portfolio of products offered
to increasingly cost-conscious
hospital customers.
The Cardiovascular Care
franchise exited the drug-
eluting stent business to better
focus on areas with the most
significant medical needs and
the greatest opportunities
for growth, such as its leading
electrophysiology business.
We continue to make
progress on all aspects of the
Synthes acquisition, including
the integration planning
process, and continue to
expect the transaction to close
in the first half of 2012. Synthes
and the DePuy franchise will
be well positioned to succeed
at a time of dramatic change
in the orthopaedics market,
offering patients, surgeons and
hospitals a broad range
of innovative technologies
to meet their orthopaedics
needs.
Replacing a Knee,
Restoring a Life
Managing
for Growth
IMPROVED OUTLOOK After
a successful knee replacement
surgery, Mrs. Kamatchi (left,
with daughter Dhanalakshmi)
can focus on her family
and household tasks, not on
her pain.