ING Direct 2007 Annual Report Download - page 4

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2007
2006
1,840
2,249
2007
2006
2,399
2,525
2007
2006
576
621
2007
2006
2,059
1,992
2007
2006
2,062
1,935
2007
2006
530
694
Our profi le
ING is a global fi nancial services company providing banking,
investments, life insurance and retirement services. We serve more
than 75 million customers in Europe, the United States, Canada,
Latin America, Asia and Australia. We draw on our experience
and expertise, our commitment to excellent service and our global
scale to meet the needs of a broad customer base, comprising
individuals, families, small businesses, large corporations,
institutions and governments. Based on market capitalisation
(31 December 2007), ING is one of the 20 largest fi nancial
institutions worldwide.
Our strategy
Capitalising on changing customer preferences and building on
our solid business capabilities, ING’s strategic focus is on banking,
investments, life insurance and retirement services. We want to
provide retail customers with the products they need during their
lives to grow savings, manage investments and prepare for
retirement with confi dence. We will build and invest more in bank
distribution platforms. We will increasingly invest in high-growth
markets. The successful execution of the strategy is underpinned
by continued effi cient reallocation of capital through redeploying
the capital we generate in mature markets to high-growth
businesses, or returning it to our shareholders. With this strategy,
ING remains focused on creating value for its shareholders and
rewarding them with a better total return on investment than the
average of our peers in the fi nancial sector over the longer term.
Our stakeholders
ING conducts business on the basis of clearly defi ned business
principles. In all our activities, we carefully weigh the interests of
our various stakeholders: customers, shareholders, employees,
business partners and society at large. ING strives to be a good
corporate citizen.
Our corporate responsibility
ING wants to pursue profi t on the basis of sound business ethics and
respect for its stakeholders. Corporate responsibility is therefore a
fundamental part of ING’s strategy: ethical, social and environmental
factors play an integral role in our business decisions.
Underlying profi t before tax*
in EUR million
Insurance
Europe
Insurance
Americas
Insurance
Asia/Pacifi c
Wholesale
Banking
Retail
Banking
ING Direct
Our business lines
* Excluding Corporate Lines
Insurance and Banking
2Who we are
ING at a glance
ING Group Annual Review 2007