Harley Davidson 2008 Annual Report Download - page 9

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FAMILY TRADITION > You’re on an open stretch
of highway, sts forward in the wind. Surrounding
you is a group of friends who you call family.
Underneath you is a pure American custom, a bike
that transforms your ride
—
and your world.
In this dream, the Heritage Softail® Classic
motorcycle is your machine. A Harley-Davidson®
best seller, it’s a bike that becomes a reality for
riders year after year. And they don’t stop there.
The Heritage Softail Classic motorcycle boasts a high
repurchase rate among riders who currently own
that model. That means they just can’t get enough.
For 2009, the Heritage Softail Classic model
received a number of styling changes that amp up
the nostalgia, while Engineering’s Twin Cam 96™
V-Twin beats as the bike’s unmistakable heart and
soul. The front end adds new visual cues, plus taller
handlebars to enhance the rider’s prole. The
fuel tank is emblazoned with new glass-lled, 3-D
badges and topped with a retro speedometer face.
A removable king-size windshield provides the
functionality needed for long trips while keeping
streamlined style at the ready for the next
ticker-tape parade.
Staying true to our heritage is one of the ways
Harley-Davidson invests in the future. Like no
other brand, we honor the past while accelerating
into the future. As always, our destination is the
customer loyalty earned only by Harley-Davidson.
12 > H A RL E Y-DAV I DS ON, I NC. 2008 ANN UA L RE PORT
THE 2009 HERITAGE
SOFTAIL® CLASSIC
…FORM A BOND.