Harley Davidson 2008 Annual Report Download - page 11

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…LIVE THE PASSION.
16 > H AR L E Y-DAV I DS ON, I NC. 2008 A NNUA L RE P ORT
AN ENDURING CEL EBRATION > For riders,
Harley-Davidson celebrations are the best of times.
Nothing stops the revelry
—
not even an
uncertain economy, as proven by the 2008 summer
celebrations of the Harley-Davidson Museum
opening and the 105th Anniversary.
Crowning a 20-acre site in downtown Milwaukee,
the Harley-Davidson Museum is as much about
inspiring dreams as it is about enjoying motorcycles.
Stories of adventure, military service, rebellion and
survival leave visitors feeling more deeply connected
with the brand. In many cases, Museum visitors hear
the call of the road and experience our brand for the
rst time. And that is the Museum’s ultimate goal:
to bring everyone into the Harley-Davidson journey.
Just after the Museum opened, the 105th
Anniversary became the biggest Milwaukee celebra-
tion yet. New riders, non-riders and long-standing
customers were drawn to Milwaukee from around
the world
—
excited to use their vacation time
to spend a week with Harley-Davidson and fellow
enthusiasts. Headliners Bruce Springsteen and
the E Street Band and Foo Fighters rocked. Special
exhibits inspired. Street parties grooved. And
the motorcycle parade drew tears.
Regardless of the economic storms of 2008,
Milwaukee was a pretty warm place to be.