Harley Davidson 2008 Annual Report Download - page 13

2008 BOARD OF DIRECTORS,
HARLEY-DAVIDSON, INC.
BARRY K. ALLEN
Senior Advisor, Providence
Equity Partners
President, Allen Enterprises, LLC
RICHARD I. BEAT TIE
Chairman, Simpson Thacher &
Bartlett LLP
JEFFREY L. BLEUSTEIN
Chairman of the Board,
Harley-Davidson, Inc.
GEORGE H. CONRADES
Executive Chairman,
Akamai Technologies, Inc.
JUDSON C. GREEN
President and
Chief Executive Ofcer,
NAVTEQ
DONALD A. JAMES
Chairman and
Chief Executive Ofcer, Deeley
Harley-Davidson Canada/Fred
Deeley Imports Ltd.
SARA L. LEVINSON
Former President of
the Women's Group of Rodale, Inc.
N. THOMAS LINEBARGER
President and Chief Operating
Ofcer, Cummins, Inc.
GEORGE L. MILES, JR.
President and Chief Executive
Ofcer, WQED Multimedia
JAMES A. NORLING
Chairman of the Board,
Chartered Semiconductor
Manufacturing Ltd.
JOCHEN ZEITZ
Chief Executive Ofcer and
Chairman of the Board, Puma AG
JAMES L. Z IEMER
President and Chief Executive
Ofcer, Harley-Davidson, Inc.
2008 HARLEY-DAVIDSON
LEADERSHIP
2008 HARLEY-DAVIDSON, INC.
LEADERSHIP
THOMAS E. BERGMANN*
Executive Vice President and
Chief Financial Ofcer
WILLIAM B. DANNEHL
Executive Vice President,
Chief Organizational
Transformation Ofcer
PERRY A. GLASSGOW*
Vice President and Treasurer
SUSAN K. HENDERSON
Vice President, Communications
GAIL A. LIONE*
Executive Vice President,
General Counsel, Secretary and
Chief Compliance Ofcer
JAMES L. ZIEMER*
President and
Chief Executive Ofcer
*Corporate Ofcer
2008 HARLEY-DAVIDSON
MOTOR COMPANY LEADERSHIP
JOANNE M. BISCHMANN
Vice President, Licensing and
Special Events
RODNEY J. COPES
Vice President and
Managing Director, Asia Pacic
WILLIAM G. DAVIDSON
Senior Vice President and
Chief Styling Ofcer
WILLIAM J. DAVIDSON
Vice President,
Core Customer Marketing
KARL M. EBERLE
Senior Vice President,
Manufacturing
ROBERT S. FARCHIONE
Vice President, OE Engineering
FRED C. GATES
Vice President and General
Manager, York Vehicle Operations
JAMES E. HANEY
Vice President and
Chief Information Ofcer
MICHAEL P. HEERHOLD
Vice President and General
Manager, Powertrain Operations,
Pilgrim Road
TIMOTHY K. HOELTER
Vice President,
Government Affairs
RONALD M. HUTCHINSON
Senior Vice President,
Product Development
EDWARD M. KRISHOK
Vice President, General Counsel
MICHELLE A. KUMBIER
Vice President and General
Manager, Materials Management
JAMES A. McCASLIN
President and
Chief Operating Ofcer
JEFFREY A. MERTEN
Vice President and General
Manager, North American Sales
JOHN A. OLIN
Vice President and Controller
STEVEN R. PHILLIPS
Vice President,
Quality, Operational Excellence
and Technical Service
MARK-HANS RICHER
Senior Vice President and
Chief Marketing Ofcer
PATRICK SMITH
Vice President,
General Merchandise
MARK VAN GENDEREN
Vice President and Managing
Director, Latin America
2008 BUELL MOTORCYCLE
COMPANY LEADERSHIP
ERIK F. BUELL
Chairman and
Chief Technical Ofcer,
Buell Motorcycle Company
JON R. FLICKINGER
President and
Chief Operating Ofcer,
Buell Motorcycle Company
2008 HARLEY-DAVIDSON
FINANCIAL SERVICES
LEADERSHIP
THOMAS E. BERGMANN
Interim President, Harley-Davidson
Financial Services
2008 MV AGUSTA GROUP
LEADERSHIP
CLAUDIO CASTIGLIONI
Chairman, MV Agusta
MATTHEW S. LEVATICH
President and
Managing Director, MV Agusta
COMPANY INFORMATION
HARLEY-DAVIDSON, INC.
3700 West Juneau Avenue
P.O. Box 653
Milwaukee, WI 53201-0653
414-343-4680
Internet Addresses:
www.harley-davidson.com
www.buell.com
www.mvagusta.com
MUSEUM INFORMATION:
Harley-Davidson Museum
400 Canal Street
Milwaukee, WI 53201
877-436-8738
www.h-dmuseum.com
PL ANT TOUR INFORMATION:
877-883-1450
York, PA motorcycles
Kansas City, MO motorcycles
Milwaukee, WI engines
The following are among the
Company’s trademarks: HARLEY-
DAVIDSON, H-D, HARLEY, the Bar
& Shield Logo, MOTORCLOTHES,
the MotorClothes Logo, RIDER’S
EDGE, HARLEY OWNERS GROUP,
H.O.G., the H.O.G. Logo, SOFTAIL,
SPORTSTER, V-ROD, BUELL and
the Pegasus Logo. The HARLEY-
DAVIDSON trademark has been
used since 1903 and the Bar and
Shield trademark since at least
1910. The BUELL trademark has
been used since 1984. With the
exception of the MV Agusta
trademarks, substantially all of the
Company’s trademarks are owned
by H-D Michigan, LLC, a subsidiary
of the Company, which also
manages the Company’s trademark
strategy and portfolio. The MV
Agusta trademarks are owned by
MV Agusta Motor S.p.A.
SHAREHOLDER INFORMATION
ANNUAL SHAREHOLDER
MEETING
The Annual Meeting of Share-
holders will convene at 10:30 a.m.,
CT, on Saturday, April 25, 2009,
at the Harley-Davidson Museum,
400 Canal Street,
Milwaukee, WI 53201.
SEC FORM 10-K
A copy of the Annual Report to
the Securities and Exchange
Commission on Form 10-K may
be obtained from the Company
without charge to the shareholders
or via the Company’s Web site
(as of February 18, 2009).
DIRECT STOCK REPURCHASE
AND DIVIDEND
REINVESTMENT PLAN
To obtain information on our
Direct Stock Purchase and
Dividend Reinvestment Plan,
please contact Computershare:
Computershare Trust Company, N.A.
250 Royall Street
Canton, MA 02021
www.computershare.com
866-360-5339 toll-free
REGISTRAR AND
TRANSFER AGENT
COMPUTERSHARE TRUST
COMPANY, N.A.
250 Royall Street
Canton, MA 02021
866-360-5339 toll-free
or 312-360-5339
CONTACT INVESTOR
RELATIONS AT:
877-HDSTOCK toll-free
414-343-4782
or e-mail: investor.relations@
harley-davidson.com
Corporate Governance materials
may be obtained via our Web
site at www.harley-davidson.com,
including our Code of Business
Conduct which is available in
eight languages. In addition, we
maintain an ethics hotline at
800-688-2316.
Communication with the Board
c/o the Secretary of
Harley-Davidson, Inc.
3700 West Juneau Avenue
P.O. Box 653
Milwaukee, WI 53201-0653
© 2009 Harley-Davidson, Inc
Design: VSA Partners, Inc., Chicago
Printing: Anderson Lithograph
Paper: CTI Glama Translucent,
Sappi Somerset Gloss
MARKET SHARE
450
0
400
200
250
300
350
100
50
150
0605040299
361.3
388.7
397.3
333.2
336.7
323.9
333.3
321.3
322.7
335.4
292.8
98 00 01 03 07 08
9.58.97.77.16.16.2 7.2 7.1 8.1 10.0 10.3 %
EUROPE
651+ CC MOT ORC YCL E R EGI STRATIONS
H-D vs. Industry, units in thousands
H-D MOTORCYCLES INDUSTRY
34.3
38.7
29.7
25.9
26.3
23.5
22.8
23.2
20.5
18.1
41.0
10-YEAR COMPOUND ANNUAL GROWTH RATE: 15.0%
4.00
3.00
2.50
3.50
2.00
1.00
0.50
1.50
0
0605040299
3.93
3.74
2.79
3.41
3.00
2.50
1.90
1.43
1.13
0.86
0.69
98 00 01 03 07 08
HARLEY-DAVIDSON, INC.
DILUTED EAR NINGS PER SHA RE
In dollars
10-YEAR COMPOUND ANNUAL GROWTH RATE: 32.4%
1.300
0
0.300
0.100
1.100
0.700
0.900
0.500
0605040299
0.810
1.060
1.290
0.625
0.405
0.195
0.135
0.115
0.098
0.088
0.078
98 00 01 03 07 08
HARLEY-DAVIDSON, INC.
DIVIDEND S P ER SHARE
In dollars, adjusted for splits
0
300
100
900
700
500
1,100
400
200
1,000
800
600
0605040299
1,043
934
655
960
890
761
580
438
348
267
214
98 00 01 03 07 08
HARLEY-DAVIDSON, INC.
NE T INCOME
Dollars in millions
10-YEAR COMPOUND ANNUAL GROWTH RATE: 11.9%
6,000
0
2,000
1,000
5,000
4,000
3,000
0605040299
5,801
5,727
5,594
5,342
5,015
4,624
4,091
3,407
2,943
2,453
2,064
98 00 01 03 07 08
10-YEAR COMPOUND ANNUAL GROWTH RATE: 10.5%
HARLEY-DAVIDSON, INC.
NE T REVENUE
Dollars in millions
350
0
100
50
300
200
250
150
060504
232.8
07 08
HARLEY-DAVIDSON, INC.
COMMON S HAR ES OUTSTAN DIN G
Shares outstanding, in millions
294.3
274.0
258.1
238.5
600
0
400
500
200
300
100
0605040299
543.0
516.1
479. 8
517.6
494.0
461.2
442.3
394.3
340.0
275.6
227.1
98 00 01 03 07 08
49.349.049.247.548.848.0 45.6 45.0 49.5 48.7 45.5 %
UNITED STATES
651+ CC MOTORCYCLE RE GISTRATION S
H-D vs. Industry, units in thousands
H-D MOTORCYCLES INDUSTRY
MARKET SHARE
253.4
243.2
228.4
209.9
177.4
155.1
134.5
109.1
267.9
251.4
218.2
80
0
20
10
60
70
40
50
30
0605040299
70.47
46.71
16.97
51.49
60.75
47.53
46.20
54.31
39.75
32.03
23.69
98 00 01 03 07 08
HARLEY-DAVIDSON, INC.
YEAR-END ST OCK PRICES
In dollars, adjusted for splits
10-YEAR COMPOUND ANNUAL GROWTH RATE: -3.3%
350
0
250
300
150
200
100
50
0605040299
219.6
242.1
232.2
198.4
213.6
227.2
323.9
290.4
203.6
165.8
182.8
98 00 01 03 07 08
HARLEY-DAVIDSON, INC.
CAPITAL EXP ENDITURES
Dollars in millions
U.S. Source: Motorcycle Industry
Council (MIC)
The Company must rely on data
compiled by an independent
agency to obtain retail registration
data necessary for calculating
market share. The retail registra-
tion data for Harley-Davidson
motorcycles included in this table
may differ slightly from the
Harley-Davidson retail sales data
presented elsewhere by the
company. The differences are not
signicant and generally relate
to the timing of data submissions
to the independent source.
Europe Source: Giral S.A.
The Company must rely on data
compiled by an independent agency
to obtain retail registration data
necessary for calculating market
share. The retail registration data
for Harley-Davidson motorcycles
included in this table may differ
slightly from the Harley-Davidson
retail sales data presented
elsewhere by the company. The
differences are not signicant
and generally relate to the timing
of data submissions to the
independent source.
CORPORATE SUMMARY
20 > H A RL E Y-DAV I DS ON, I NC. 2008 ANN UA L RE PORT
UNITED STATES INTERNATIONAL
350
0
250
300
150
200
100
50
0605040299
349.2
330.6
303.5
329.0
317.3
291.1
263.7
234.5
177
.2
98 00 01 03 07 08
HARLEY-DAVIDSON MOTORCYCLE
WORLDWID E S HIPMENTS
Units in thousands
150.8
204.6