Harley Davidson 2008 Annual Report Download - page 4
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IF THERE’S ONE THING THAT’S REMAINED UNCHANGED IN 106 YEARS AT
HARLEY-DAVIDSON, IT’S THAT EVERYTHING BEGINS WITH THE MOTORCYCLE.
ALL OF IT. FROM THE INSPIRED DESIGN AND ENGINEERING OF A NEW
MODEL, TO THE STYLING OF A ONE-OF-A-KIND ACCESSORY, TO THE CREATION
OF FUNCTIONAL RIDING GEAR, IT ALL STARTS WITH OUR BIKES AND THE
ENDLESS POSSIBILITIES THEY PROMISE RIDERS.
OUR MOTORCYCLES ENTICE ADVENTURE AND IGNITE PASSION. THEY INSPIRE
CHANGE AND FULFILL DREAMS. AND IT DOESN’T HAPPEN BY CHANCE.
BY INVESTING IN THE DEVELOPMENT AND EVOLUTION OF OUR MOTORCYCLES
—
IN THE WAYS THAT MATTER MOST TO RIDERS
—
WE BUILD OUR BRAND, OUR
ENTHUSIAST BASE AND, MOST IMPORTANTLY, OUR COMPANY.
CREATING AUTHENTICITY IN A WORLD OF IMITATION IS A VALUABLE AND
ENDURING THING. AND THIS INDISPUTABLE TRUTH WILL ENSURE
HARLEY-DAVIDSON CONTINUES TO CAPTURE THE HEARTS AND IMAGINATIONS
OF MOTORCYCLE ENTHUSIASTS FOR GENERATIONS TO COME.
THE CONCEPT > Summon the
racetrack with chiseled bodywork
stretched taut over a long, low
prole and super-wide rear tire.
Combine with the free-revving
performance of the liquid-cooled
1250cc Revolution® V-Twin
engine, co-developed with Porsche.
THE RESULT > The 2009
V-Rod® Muscle,
™ a sophisticated
and responsive bike that pulsates
with trafc-stopping style and
performance. It’s a bike that beckons
sophisticated thrill-seekers
—
and
those who may be considering
Harley-Davidson for the rst time.
WE BUILD MOTORCYCLES
FOR THOSE WHO…