Harley Davidson 2008 Annual Report Download

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HARLE Y-DAVIDSON, INC.
2008 ANNUAL REPORT
BY BUILDING THE WORLD’S GREATEST MOTORCYCLES.
WE’VE BUILT AN ENDURING BUSINESS…

Table of contents

  • Page 1
    HARLEY- DAVIDSON, INC . 2008 ANNUAL REPORT WE'VE BUILT AN ENDURING BUSINESS...BY BUILDING THE WORLD'S GREATEST MOTORCYCLES.

  • Page 2
    HARLEY- DAVIDSON, INC . 2008 ANNUAL REPORT BY BUILDING THE WORLD'S GREATEST MOTORCYCLES.

  • Page 3
    ... to buy a Sportster model and then receive full manufacturer's suggested retail price when they trade up later. "Ride Free" demonstrates our disciplined approach to triggering consumer purchases in ways that actually build brand value. consistent investment in product development and marketing, in...

  • Page 4
    ... THING THAT'S REMAINED UNCHANGED IN 106 YEARS AT HARLEY-DAVIDSON, IT'S THAT EVERYTHING BEGINS WITH THE MOTORCYCLE. ALL OF IT. FROM THE INSPIRED DESIGN AND ENGINEERING OF A NEW MODEL, TO THE STYLING OF A ONE-OF-A-KIND ACCESSORY, TO THE CREATION OF FUNCTIONAL RIDING GEAR, IT ALL STARTS WITH OUR BIKES...

  • Page 5
    ... and cargo space, Harley-Davidson has the answer: the three-wheel 2009 Tri Glideâ„¢ Ultra Classic. CHANGE EVERY THING, LOSE NOTHING > Mile The 2009 Touring family was born from decades of rider feedback - a wheels-up upgrade from the Harley-Davidson Styling and Engineering teams that preserves the...

  • Page 6
    ... authenticity, Engineering took great care to execute design elements. The Cross Bones is the epitome of old school cool - a bike for riders who covet the real deal. bike inspired by the post-war era, the Cross Bonesâ„¢ motorcycle is pure Harley-Davidson. It delivers the kind of genuine, gritty...

  • Page 7
    ... ™ motorcycle to rave reviews by the motorcycle media. Styled with a nod to the nostalgic era of the café racer, the 1125CR wields the muscle of a powerful, liquid-cooled V-Twin engine and is one of nine 2009 Buell ® Sportbike, Streetfighter, Adventure Sportbike and Blast ® models. Riders with...

  • Page 8
    ... STREET BOB ™ THE 2009 DYNA ® FAT BOB ™ DEEPER INTO DARKNESS > Dark Custom™ is mini ape-hanger handlebar and wrinkle-black trim, the Street Bob model evokes the best in "garage engineering" with all the modern conveniences tucked away. Young riders easily see the design lineage, signaling...

  • Page 9
    ... dream, the Heritage Softail® Classic motorcycle is your machine. A Harley-Davidson® best seller, it's a bike that becomes a reality for riders year after year. And they don't stop there. The Heritage Softail Classic motorcycle boasts a high 12 > H ARL EY- DAV I DSON, I NC. 2008 A NNUA L RE PORT

  • Page 10
    ... that illustrate what is possible with Harley-Davidson Genuine Parts & Accessories. For 2009, four limited edition CVO models were ® ™ Softail® Springer, born from the Fat Bob, Road exclusive accessories and cutting edge paint, CVO motorcycles command attention wherever they go. Production...

  • Page 11
    ... proven by the 2008 summer celebrations of the Harley-Davidson Museum opening and the 105th Anniversary. Crowning a 20-acre site in downtown Milwaukee, the Harley-Davidson Museum is as much about inspiring dreams as it is about enjoying motorcycles. 16 > H ARL EY- DAV I DSON, I NC. 2008 A NNUA L RE...

  • Page 12
    ... of 3.8 percent from 2007. Revenue from Genuine Parts an increase of 2.8 percent compared to 2007. Harley-Davidson continues to effectively manage its balance sheet and realized a return on invested capital (ROIC) at the end of 2008 of 17.0 percent. The Company's share price declined 63.7 percent...

  • Page 13
    ... Harley-Davidson Museum 400 Canal Street Milwaukee, WI 53201 877-436-8738 www.h-dmuseum.com PLANT TOUR INFORMATION: 877-883-1450 York, PA motorcycles Kansas City, MO motorcycles Milwaukee, WI engines The following are among the Company's trademarks: HARLEYDAVIDSON, H-D, HARLEY, the Bar & Shield Logo...

  • Page 14
    ... DREAMS AND PROVIDING EXTRAORDINARY CUSTOMER EXPERIENCES THROUGH MUTUALLY BENEFICIAL RELATIONSHIPS WITH OUR STAKEHOLDERS. H ARL EY- DAV I DSON, I NC. 3700 West Juneau Avenue, P.O. Box 653, Milwaukee, Wisconsin 53201-0653 SHOWN ON COVER THE 2009 SOFTAIL® CROSS BONES ™ WWW.HARLEY-DAVIDSON.COM

  • Page 15
    H ARL EY- DAV I DSON, I NC. 3700 West Juneau Avenue, P.O. Box 653, Milwaukee, Wisconsin 53201-0653 SHOWN ON COVER THE 2009 SOFTAIL® CROSS BONES ™ WWW.HARLEY-DAVIDSON.COM