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l, Act Local
We started the global reforms by making Fujitsu Siemens Computers of
Germany, formerly a 50-50 joint venture between Fujitsu and Siemens
AG, a wholly owned Fujitsu subsidiary on April 1, 2009. Subsequently,
the company’s name was changed to Fujitsu Technology Solutions.
At Fujitsu Siemens Computers, business centered on the manu-
facture, sale and maintenance of servers, storage systems, PCs and
other hardware products in the EMEA region. The company played
a particularly important role as a product development base for x86
servers. However, as an equity-method affiliate, Fujitsu Siemens
Computers lacked sufficient control over product development
support from Fujitsu, and in areas such as procurement, quality and
lead times. This created drawbacks for products aimed at the Japa-
nese market, namely that Fujitsu Siemens Computers could not
offer products without having Fujitsu customize them for the Japan
market. The decision to fully consolidate Fujitsu Siemens Computers
and unify x86 server development under the successor company,
Fujitsu Technology Solutions, will accelerate product development
The full integration of Fujitsu Technology Solutions into the
Fujitsu Group and a commitment to a global sales target of
500,000 units for x86 servers
and enable us to provide globally standardized products. Moreover,
pursuing synergies between Fujitsu Technology Solutions, which is
focused on the products business, and UK-based Fujitsu Services,
where services comprise the core business, will allow Fujitsu to
expand its solutions business on a global scale.
In conjunction with the integration of Fujitsu Technology
Solutions, Fujitsu has set a global sales target for x86 servers of
500,000 units for fiscal 2010, for a global share of 7%. Japan will aim
for sales of 200,000 units in fiscal 2010, or a 30% local share. This goal
of 500,000 units is shared by the entire Fujitsu Group, and is intended
to spur further reforms going forward. Reaching this target in today’s
economic climate will not be easy. We aim to make our pursuit of this
ambitious target a catalyst for reforming our R&D and procurement,
as well as marketing and sales methods, not only in the server busi-
ness, but across the whole of Fujitsu. The target is also important for
encouraging stronger alliances with global players such as Microsoft
and SAP, which are key relationships for global business expansion.
A Shared Global Business Goal
Integration of FTS to be a catalyst for
Fujitsu’s transformation
x86 Server Business Plan, Worldwide
Goal:
Double annual x86
server sales to
500,000 in 2 years
Reinforce the Japan
sales structure
Reform the
server business
Strengthen global
partnerships
Oracle, Cisco SAP,
Microsoft, etc.
Realign units
outside Japan
Reorganize FTS
Fujitsu Group market share in 2008
Worldwide x86 market: 4% share
(270,000 units, No. 4 global ranking)
Share by FY2010: 7% Target share: Over 10%
Company A 35%
Company B 27%
Company C 14%
Company D 2%
Fujitsu Group
4%
Worldwide x86 Server Market, 2008
7.74
million units
(Source: IDC’s Worldwide Quarterly Server Tracker, 2009 Q1)
FOCUS Feature: Becoming a Truly Global Company
023
ANNUAL REPORT 2009
FUJITSU LIMITED