Fujitsu 2009 Annual Report Download - page 17

A.4 Economies and customer operations are becoming increasingly global, and in order to continue to
provide value to customers, it is essential for Fujitsu itself to globalize. By raising the global presence of
Fujitsu, we intend to promote alliances with global partners and provide even higher value solutions.
Q.4 Tell us about managing from a global perspective, as expressed in your slogan,
“Think Global, Act Local.”
As customers continue to globalize their operations,
Fujitsu itself must become a truly global company to
be able to continue providing value to them. Further,
with open source making headway and the scope of
IT continuing to expand, it is no longer realistic for any
one company to try and support all the IT needs of
customers. It is essential that we strengthen alliances
with global partners and build complementary rela-
tionships. In order to do this it is important to raise the
global presence of Fujitsu as a corporation.
In our business outside of Japan, in June 2008 we
consolidated a management structure that had been
separated by region. This simpler structure has expe-
dited decision-making and we are now implementing
business reforms from a global standpoint.
The largest change has been making a wholly
owned subsidiary of Germany-based Fujitsu Siemens
Computers, which has considerable strength in
system products. This integration has been posi-
tioned as a pivotal reform for the entire Fujitsu
Group, and we are currently working diligently to
reform the server business,
reorganize domestic distri-
bution systems, revamp
sites outside Japan and
strengthen relationships
with global partners.
In order to bring about
global business expansion
going forward, the entire
Fujitsu Group must share
common goals, personnel
must increasingly interact
and share knowledge, and
products and services must
be standardized and disseminated from a global
perspective. Moreover, in each country and region, we
will seek to “Act Local” in even closer coordination with
our customers.
The Fujitsu Group is committed to continuing to
provide value to customers guided by the concept of
“Think Global, Act Local.”
time, we are developing a cycle in which Field Innova-
tors observe and monitor how the customer utilizes
IT from an operational perspective through direct
conversation with the customer to identify the cus-
tomer’s real issues and needs, which in turn leads to
proposals for solutions and product development.
Field Innovators work in a team with sales profes-
sionals, systems engineers and consultants to help the
customer obtain maximum value from its information
technology. In other words, Fujitsu never simply builds
a system and leaves.
Another initiative is to have Fujitsu itself serve as a
reference model for customers. For example, complex
projects such as upgrades of large-scale systems
involve many issues that are hard to identify without
having actual experience in such projects. I want to see
Fujitsu actively implement such challenging projects
in-house, and then provide the expertise derived from
these experiences to customers and use it to further
improve product development and service levels.
We are committed to becoming a true partner
helping customers solve problems by becoming more
closely involved in their operations and administration,
driven by our initiatives with the Field Innovation
program and developing reference models in-house.
MANAGEMENT A Conversation With the President
015
ANNUAL REPORT 2009
FUJITSU LIMITED