Ford 2014 Annual Report Download - page 2

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On the Cover
FORD EDGE
Ford Motor Company in
2014 revealed an all-new
Ford Edge, redesigned
from wheels to roof to set
a new standard among
midsize utilities. The new
Edge is more athletic than
ever, with added features
and technologies for a
more rewarding driving
experience. Launching
in markets worldwide,
including Europe, the new
Edge will offer drivers two
EcoBoost® engine options.
And a three-row, seven-
seat Edge debuted in
2014 to meet the specific
needs of drivers in China.
Pictured on the back
cover (counterclockwise
from top right) are: Ford
Everest, Escort, Ka, F-150
and Lincoln MKX.
About Ford Motor
Company
Ford Motor Company,
a global automotive
industry leader based
in Dearborn, Michigan,
manufactures or
distributes automobiles
across six continents. With
about 187,000 employees
and 62 plants worldwide,
the company’s automotive
brands include Ford and
Lincoln. The company
provides financial services
through Ford Motor Credit
Company. For more
information regarding
Ford and its products
worldwide, please visit
www.corporate.ford.com.
Visit our online annual
report for detailed
company information
and visual content at:
www.annualreport.ford.com
Operating Highlights
Key Metrics (in billions, except for percentages) 2014 2013
Automotive
Revenue $ 135.8 $ 139.4
Operating margin (a) 3.9% 5.4%
Operating-related cash flow (b) $ 3.6 $ 6.1
Ford Credit
Pre-tax profit $ 1.9 $ 1.8
Total Company
Pre-tax profit (b) $ 6.3 $ 8.6
Amounts Attributable to Ford Motor Company (in millions)
Net income $ 3,187 $ 7,182
Cash and Spending (in billions)
Automotive cash at year end
Automotive gross cash (c) $ 21.7 $ 24.8
– Cash net of Automotive debt 7.9 9.1
Automotive capital spending $ 7.4 $ 6.6
Shareholder Value (per share)
Dividends paid $ 0.50 $ 0.40
(a) Automotive operating margin is defined as Automotive pre-tax results,
excluding special items and Other Automotive, divided by Automotive revenue.
(b) Excludes special items; reconciliation to GAAP for full-year 2013 and 2014
provided in “Results of Operations” and “Liquidity and Capital Resources.”
(c) Automotive gross cash includes cash and cash equivalents and marketable
securities, net of any securities-in-transit.
PRIORITIES:
• One Ford – Acceleration
• Product Excellence – Delivered With Passion
• Innovation – In Every Part Of Our Business