Ford 2014 Annual Report Download - page 13

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Item 1. Business (Continued)
Market Share
Our market share in each region and in certain key markets within each region during the past three years was as
follows:
Market Share (a)
2014 2013 2012
United States 14.7%15.7% 15.2%
Canada 15.5 15.9 16.1
Mexico 6.9 8.0 8.2
North America 14.2 15.2 14.8
Brazil 9.4% 9.4% 9.1%
Argentina 14.1 12.6 12.3
South America 8.9 8.9 8.6
Britain 14.5%14.6% 14.9%
Germany 7.1 6.9 6.8
Russia 2.6 3.8 4.3
Turkey 11.7 12.9 13.8
Europe (b) 7.2 7.3 7.4
Middle East & Africa 4.7% 5.0% 4.3%
China 4.5% 4.1% 3.2%
Australia 7.2 7.7 8.1
India 2.4 2.5 2.4
ASEAN 3.1 2.7 2.6
Asia Pacific (c) 3.5 3.3 2.6
Global 7.2% 7.3% 6.9%
______________
(a) Market share represents reported retail sales of our brands as a percent of total industry sales volume in the relevant market or region. Market
share is based, in part, on estimated vehicle registrations; includes medium and heavy trucks.
(b) Europe 20 market share was 8.0%, 7.8%, and 7.9% in 2014, 2013, and 2012, respectively.
(c) Asia Pacific market share includes Ford brand and JMC brand vehicles produced and sold by our unconsolidated affiliates.
7