Ford 2009 Annual Report Download - page 8

6 Ford Motor Company | 2009 Annual Report
From new small cars offering features normally associated
with more expensive vehicles, to highly capable and adaptable
crossovers and utilities to Built Ford Tough trucks, Ford is
leveraging its global product development strengths and technical
expertise to deliver safe, fuel-efficient and fun-to-drive vehicles
to customers around the world. Ford is committed to the
development and broad availability of vehicles that provide buyers
with the best, or among the best, fuel economy in each market
segment. While powertrain developments such as EcoBoost™
and PowerShift present opportunities for Ford to improve fuel
efficiency without sacrificing performance, subtle innovations like
Electric Power Assist Steering, aerodynamic tuning and use of
lightweight components contribute to Ford’s commitment to help
make fuel economy affordable for millions while reducing Ford’s
carbon footprint.
Great
Products
´Cars
2011 Ford Fiesta
Ford Figo (left)
and Grand C-MAX
2010 Lincoln MKS Next-Generation Ford Focus
A key element of the ONE Ford plan is accelerating development of the
products our customers want and value. In North America, this is evident in the
reinvigoration and renaissance of several Ford car lines. As the light-vehicle
market shifts back to cars, Ford has gained market share with boldly designed,
high-quality, fuel-efficient cars that offer unexpected levels of technology,
convenience and safety, while rewarding drivers with a fun-to-drive experience.
A new Ford Fusion, Fusion Hybrid, Lincoln MKZ, Mercury Milan and Milan Hybrid
debuted in 2009. All-new six-speed transmissions help these stylish midsize
sedans deliver improved fuel economy – with both I-4 and V-6 engines –
compared to previous models. The Fusion and Milan Hybrids are America’s
most fuel-efficient midsize cars, delivering impressive fuel economy figures
of 41 mpg city, 36 highway. In 2010, a Lincoln MKZ Hybrid joins the lineup.
The all-new Ford Taurus and Taurus SHO sports sedan debuted, bringing bold
technologies, luxurious interior appointments and world-class driving dynamics.
Taurus SHO is the first North American Ford-brand application of EcoBoost™,
employing two small turbochargers to boost power from its advanced 3.5-liter
V-6 to V-8 levels without compromising fuel efficiency.
Lincoln continued its transformation
with the addition of the MKS with
EcoBoost, attracting new,
younger buyers to Ford’s
luxury brand.
In Europe and Asia, Fiesta, Ford’s new global small car, introduced an advanced
PowerShift six-speed automatic transmission, employing dual internal clutches
and six well-spaced gears to keep the 1.6-liter I-4 engine in its most efficient
operating range. Fiesta proves small car drivers can enjoy a wide selection of
convenience technologies and luxury appointments without sacrificing top
fuel efficiency.
Around the world, Ford continues to expand its small car portfolio with a new
Focus hatchback and sedan. Developed for sale across global markets, Focus
will continue the trend of offering luxury-class safety and convenience features
and technologies that will set new small car standards.
In Europe, Ford launched a high-performance Focus RS in addition to new
C-MAX and Grand C-MAX family vehicles, while in India the Figo was revealed
to bring a new class of drivers into the Ford brand. These stylish new
offerings feature Ford DNA design cues and numerous fuel-efficient powertrain
alternatives.