Ford 2009 Annual Report Download - page 173

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Ford Motor Company | 2009 Annual Report 171
SEC rules require annual reports to contain a performance graph comparing, over a ve-year period, the performance
of our common stock against the Standard & Poor’s 500 Stock Index and against either a published industry or line-
of-business index or a group of peer issuers. Ford chose the Dow Jones Automobiles & Parts Titans 30 Index as its
comparison for the graph. We think this approach is more informative since there are no other publicly-traded, U.S.-based
automotive manufacturers.
Stock Performance Graph
$100
$150
$200
$50
$0
2004 2005 2006 2007 2008 2009
COMPARISON OF CUMULATIVE FIVE YEAR TOTAL RETURN
Total Return To Shareholders
(Includes reinvestment of dividends)
Indexed Returns
Base
Period
Dec.
2004
Years Ending
Dec.
2005
Dec.
2006
Dec.
2007
Dec.
2008
Dec.
2009Company / Index
FORD MOTOR COMPANY 100 55 55 49 17 73
S&P 500 INDEX 100 105 121 128 81 102
DOW JONES AUTOMOBILES &
PARTS TITANS 30 INDEX 100 114 148 153 89 114