Famous Footwear 2012 Annual Report Download - page 5

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2012 BROWN SHOE COMPANY ANNUAL REPORT 3
WELLNESS
COMFORT
EVERYDAY
Similarly, we moved all of our healthy living brands to report
to John Mazurk, president of healthy living, so that we could
leverage our long-standing history across this platform. We
continued to see steady improvement across these brands,
with Dr. Scholl’s Shoes delivering an improvement in operating
earnings of more than 200% in 2012. Meanwhile, LifeStride
and Ryka continued their quiet pattern of over performance,
with revenue up 9% and 11%, respectively in 2012.
Sam Edelman maintained its hot streak, with sales up 17%
and with the successful launch of its flagship SoHo store in
New York — in the midst of hurricane Sandy. Sam capped
o an amazing 2012 by being named brand of the year by
Footwear News, in November.
Today, we are a slightly smaller but leaner and more profitable
company — with adjusted operating earnings up 45% over
2011. Throughout the year, we worked hard to execute on
our portfolio realignment eorts, at the infrastructure, retail
and brand levels. I’m proud of what our entire team has
accomplished over the past year, and I’m appreciative of our
shareholders’ support as we worked each quarter to deliver
on expectations. We will continue to provide details of our
strategies and plans, as we develop them, and update you as
we execute against them.
ENGAGED
EMPOWERED
ACCOUNTABLE
PASSIONATE
Diane M. Sullivan
President and Chief Executive Officer