Estee Lauder 2011 Annual Report Download - page 77

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LAB SERIES SKINCARE FOR MEN
Lab Series Skincare for Men was introduced by Aramis in 1987. It is sold in more than 35 countries and
territories worldwide. The brand’s team of scientists, researchers and skin care specialists use modern
technology, advanced ingredients and the latest research on men’s physiological and lifestyle needs to
develop products with proven results that specifically target the skin care concerns of modern men.
ORIGINS
Origins was introduced in 1990 as the first department store wellness brand. Sold in more than 20
countries and territories, Origins products strive to be earth and animal friendly and are manufactured
using a combination of renewable resources, wind energy and earth-friendly practices. The mission at
Origins is to create high-performance natural skin care products that are “Powered by Nature. Proven by
Science.” Origins products use potent plants, organic ingredients and 100 percent natural essential oils.
TOMMY HILFIGER
Tommy Hilfiger joined The Estée Lauder Companies Inc. family of brands when the exclusive global license
agreement was signed in 1993. Sold in more than 120 countries and territories, Tommy Hilfiger produces
fragrances and body products that reflect the classic American cool of designer Tommy Hilfiger.
M.A.C COSMETICS
M.A.C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Can-
ada in 1984 before joining The Estée Lauder Companies family of brands in 1998. The brand’s popularity
has grown through a tradition of word-of-mouth endorsement from makeup artists, models, photographers
and journalists around the world. M.A.C is sold in more than 75 countries worldwide. M.A.C is for all ages,
all races, all sexes.
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