Estee Lauder 2011 Annual Report Download - page 29
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there rose more than 30 percent as we rolled out more locally relevant products and services. In Latin
America, we improved our organizational capabilities, expanded distribution and opened many new stores
that have contributed greatly to the momentum of our business. In South Africa, we focused on improving
our consumer insight capabilities and marketing strategies to successfully gain share. For example,
we concentrated on better understanding the skin tone needs of our widely diverse consumer base there and
subsequently launched a successful extended color line as part of the Clinique Even Better Makeup offering.
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Clinique Star Tour, Malaysia