Estee Lauder 2011 Annual Report Download - page 12

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launches. We are supporting these launches with an effective mix of pull-push marketing efforts, combining
television, print and digital activities to attract consumers to our counters, stores and websites and then
treating them with our High-Touch services. This year, we utilized our improved marketing techniques
to support several of our breakthrough product launches—Estée Lauder’s Advanced Night Repair
Synchronized Recovery Eye Complex, Clinique’s Repairwear Laser Focus, Origins’ Plantscription and
La Mer’s The Radiant Serum — all of which benefited and contributed significantly to our growth.
Our outstanding results this year reinforce that our strategy is working. I want to express my sincerest
thanks to our Board of Directors for its sage guidance and ongoing support. I also extend my appreciation
to
our retailers, consumers and you, our stockholders, for your partnership and passion for our products and
unique High-Touch service approach.
Naturally, strong results are only possible when outstanding people unite and deliver their best—together.
I want to express my sincerest thanks to William Lauder and Leonard Lauder for their partnership and
guidance, and for building a Company of such great people. I am also honored to have at the helm of our
Company, alongside the Lauder family, a talented management team whose strategic focus and discipline
has been crucial to our success. Their efforts on a day-to-day basis have kept our global workforce
motivated and on course. I extend my deep appreciation to our employees around the globe, as they are
truly what make our Company extraordinary.
As we start fiscal 2012, there is a significant amount of economic uncertainty in many parts of the world.
Recent volatility may make it harder to predict both the full recovery of prestige beauty growth, as well as
how global consumer confidence, demand and spending will be impacted. However, our fundamentals are
solid, our business strategies are designed to strengthen the Company over the
long-term and we believe
10