Estee Lauder 2011 Annual Report Download - page 164

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162 THE EST{E LAUDER COMPANIES INC.
Trademarks
The Estée Lauder Companies Inc. and its subsidiaries own
numerous trademarks. Those appearing in the text in this
report include:
Advanced Night Repair Synchronized Recovery
Complex, All That Lash, American Beauty, Aramis, Aveda,
Bb. Texture, Beautiful, BeautyBank, Be Curly, Bobbi
Brown, Bottom Lash Mascara, Brilliant, Bumble and
bumble, Calyx, Chubby Stick, Clinique, Concentré De
La Mer, Confixor, Crème de La Mer, Damage Remedy,
Damage Reverse, Darphin, Double Wear, Estée Lauder,
Estée Lauder pleasures, Estée Lauder pleasures bloom,
Even Better, Even Better Clinical, Exten-10, Eyeliplex-2,
Flirt!, Flirt! It Curl, Glamglass, GoodSkin Labs, Grassroots
Research Labs, Idealist, Jo Malone, La Mer, Lab Series
Skincare for Men, M.A.C, Max LS, Melaperfect, Ojon,
Origins, O-Thority, Photo Finish, Plantscription, Powered
by Nature. Proven by Science, Prescriptives, Pretty
Powerful, Pure Color, Serum de La Mer, Repairwear Laser
Focus, Smashbox, Smashbox Studios, Smooth Infusion,
Style-Prep Smoother, The Radiant Serum, Tri-Aktiline,
Vitamin C Power Brightening Cream and Youth-full.
Coach and Coach Poppy Flower, are licensed trade-
marks from Coach Services Inc.; Donna Karan, Donna
Karan New York, DKNY, DKNY Be Delicious and
pureDKNY are all licensed trademarks from Donna Karan
Studio; Ermenegildo Zegna, Zegna and Zegna Forte are
licensed trademarks from Consitex S.A.; Kiton and Kiton
Black are licensed trademarks from Ciro Paone S.p.A.;
Michael Kors is a licensed trademark from Michael Kors
LLC; Missoni and Missoni acqua are licensed trademarks
from Missoni S.p.A.; Sean John, Unforgivable, Unforgivable
Woman and I Am King are licensed trademarks from
Christian Casey LLC; Tom Ford and Tom Ford Neroli
Portofino are licensed trademarks from 001 Corporation;
Tommy Hilfiger, Tommy Hilfiger Eau de Prep and tommy
girl are licensed trademarks from Tommy Hilfiger
Licensing LLC; Wonder Woman is a registered trademark
of DC Comics.