Equifax 2010 Annual Report Download - page 9

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Among฀the฀important฀thrusts฀of฀2010฀that฀
will฀carry฀forward฀into฀2011฀are:
Extending our leadership in
the financial sector
We฀will฀continue฀our฀focus฀on฀expand-
ing฀the฀Equifax฀share฀with฀large฀nancial฀
institutions฀as฀well฀as฀increased฀penetra-
tion฀of฀mid-tier฀banks.฀In฀2010,฀we฀intro-
duced฀our฀Key฀Client฀Program฀by฀creating฀
cross-functional฀teams฀of฀employees฀to฀
work฀closely฀with฀our฀large฀nancial฀ser-
vices฀clients฀to฀provide฀an฀array฀of฀solu-
tions.฀Unique,฀current฀wealth฀and฀income฀
data฀from฀IXI฀and฀TALX฀allowed฀us฀to฀offer฀
an฀industry-rst฀set฀of฀“ability-to-pay”฀so-
lutions฀based฀on฀actual฀income฀and฀as-
set฀data.฀As฀a฀result,฀three฀of฀the฀four฀top฀
credit฀card฀companies฀in฀the฀nation฀chose฀
to฀use฀these฀solutions฀in฀2010.
Accelerating
international growth
We฀will฀continue฀to฀expand฀our฀opportuni-
ties฀and฀penetration฀in฀emerging฀and฀high-
growth฀international฀markets฀by฀offering฀
best-in-class฀products,฀adding฀signicantly฀
to฀our฀resources฀and฀differentiating฀ca-
pabilities,฀and฀providing฀unmatched฀ser-
vice฀and฀attention฀to฀customers’฀needs.฀
Acquisitions฀throughout฀Latin฀America฀this฀
past฀year,฀investments฀in฀people฀and฀prod-
ucts฀in฀Brazil฀and฀the฀U.K.,฀are฀examples฀of฀
the฀focus฀on฀high-growth฀potential฀markets฀
we฀will฀continue฀to฀have฀in฀2011.
Enhancing the 360° view
No฀initiative฀better฀illustrates฀our฀ability฀to฀
combine฀unique฀data฀with฀powerful฀analy-
tics฀and฀proprietary฀technology฀platforms฀
than฀our฀360°฀view฀set฀of฀services.฀฀
The฀strong฀market฀reception฀of฀added-in-
sight฀products฀such฀as฀Undisclosed฀Debt฀
Monitoring฀and฀Enhanced฀DTI฀is฀an฀indica-
tion฀of฀the฀signicant฀opportunity฀we฀have฀
with฀our฀leading-edge฀data฀and฀analy฀tics.฀
Our฀approach฀addresses฀the฀demand฀฀
of฀a฀broad฀array฀of฀clients,฀both฀nancial฀
and฀non-nancial,฀for฀a฀lens฀that฀illuminates฀
consumers฀with฀unprecedented฀clarity฀฀
and฀texture.
Expanding digital marketing
Clients฀are฀eager฀for฀digital฀tools฀that฀pro-
vide฀effective฀consumer฀marketing฀with฀a฀
strong฀return฀on฀investment.฀Our฀ability฀to฀
access฀and฀integrate฀unique฀and฀relevant฀
data฀resources,฀such฀as฀wealth฀data,฀will฀
extend฀our฀leadership฀in฀differentiated฀mar-
keting฀solutions.฀For฀example,฀IXI฀intro-
duced฀a฀digital฀marketing฀solution฀using฀its฀
proprietary฀measures฀of฀wealth฀and฀asset฀
information฀to฀help฀brokerage฀and฀nancial฀
services฀companies฀more฀accurately฀target฀
potential฀clients฀based฀on฀both฀their฀pro-
pensity฀and฀ability฀for฀investment.
Sustaining The Work
Number growth
In฀2010,฀we฀continued฀to฀signicantly฀ex-
pand฀this฀highly฀differentiated฀employment฀
and฀income฀database,฀introduced฀new฀
products฀such฀as฀Point฀In฀Time™฀historical฀
income฀verications฀and฀added฀services฀
like฀AuditChekSM
,฀an฀income฀document฀re-
trieval฀service.฀We฀will฀continue฀to฀pursue฀
opportunities฀within฀this฀business฀segment,฀
opening฀the฀way฀to฀increased฀revenue฀and฀
delivery฀of฀new฀service฀options.
“In 2010, we launched Equifax
India, a comprehensive credit
reporting services company, and
made significant investments
in Latin America…”
— Paulino Barros, President, International
7EQUIFAX฀2010฀ANNUAL฀REPORT