Equifax 2010 Annual Report Download - page 7

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meet฀new฀government-mandated฀nancial฀
services฀requirements.
North฀America฀Commercial฀Solutions฀
(NACS)฀aggressively฀addressed฀the฀fast-
growing฀small฀business฀sector฀with฀a฀฀
number฀of฀new฀initiatives.฀“In฀2010,฀we฀
created฀EquifaxSmallBusiness.com฀to฀
help฀clients฀strengthen฀their฀business฀in-
telligence฀through฀monitoring฀and฀insight฀
into฀customers,฀vendors฀and฀partners,”฀
said฀Alex฀Gonzalez,฀President฀of฀NACS.฀
A฀partnership฀with฀Biz2Credit฀provided฀
for฀increased฀borrowing฀opportunities฀for฀
small฀businesses.฀These฀initiatives฀comple-
ment฀a฀growing฀array฀of฀products฀that฀de-
liver฀deeper฀commercial฀insights฀about฀the฀
small-to-medium฀business฀sector฀for฀cli-
ents฀of฀all฀sizes.
Market diversification
Equifax฀is฀achieving฀a฀healthy฀revenue฀mix฀
by฀developing฀new฀horizontal฀and฀verti-
cal฀market฀segments฀while฀maintaining฀a฀
strong฀leadership฀position฀in฀all฀of฀its฀exist-
ing฀markets,฀including฀nance,฀telco฀and฀
employers.฀Clients฀are฀discovering฀that฀
Equifax฀provides฀a฀level฀of฀relevant฀intel-
ligence฀and฀data฀products฀that฀is฀unique฀
within฀the฀industry฀in฀their฀ability฀to฀help฀
customers฀strengthen฀their฀decision-mak-
ing฀and฀improve฀their฀growth฀and฀protabil-
ity.฀Previously฀unserved฀market฀segments฀
are฀using฀our฀technological฀exibility฀to฀ac-
cess฀high-value฀information฀solutions฀that฀
are฀not฀available฀from฀any฀other฀source.
For฀businesses฀that฀seek฀a฀more฀com-
plete฀understanding฀of฀their฀consumer฀
customers,฀we฀developed฀and฀launched฀
a฀suite฀of฀services฀that฀provides฀a฀deep-
er฀and฀broader฀view฀of฀customers.฀“Our฀
360°฀Consumer฀View฀sets฀Equifax฀apart฀
by฀integrating฀asset,฀income,฀credit฀and฀
real฀estate฀data฀with฀analytics฀for฀identify-
ing฀and฀understanding฀customers฀optimal฀
prospects,”฀said฀Rudy฀Ploder,฀President,฀
U.S.฀Consumer฀Information฀Solutions.฀
Acquisitions฀of฀IXI฀(2009)฀and฀TALX฀(2007),฀
along฀with฀our฀industry-leading฀credit฀in-
formation,฀provide฀us฀with฀incomparable฀
data฀components฀to฀construct฀and฀of-
fer฀this฀unmatched,฀multidimensional฀view฀
of฀consumers.฀In฀addition,฀this฀past฀year฀
IXI฀launched฀its฀WalletIXInsights
™฀product฀
which฀combines฀its฀asset฀information฀with฀
Equifax’s฀aggregated฀credit฀data฀to฀provide฀
a฀more฀complete฀market-level฀view฀of฀a฀
household’s฀balance฀sheet.
In฀response฀to฀our฀customers’฀need฀to฀
better฀understand฀borrower฀risk,฀in฀2010฀
we฀introduced฀Enhanced฀DTI™฀(Debt-to-
Income),฀which฀goes฀beyond฀traditional฀
borrower฀insights฀by฀giving฀lenders฀an฀ex-
panded฀view฀of฀a฀borrower’s฀capacity฀for฀
mortgage,฀bankcard,฀retail,฀automotive฀฀
and฀other฀types฀of฀loans,฀as฀well฀as฀their฀
propensity฀to฀pay.
Last฀year฀we฀began฀adding฀positive฀
consumer฀payment฀history฀and฀information฀
to฀the฀data฀we฀manage฀for฀the฀National฀
Consumer฀Telecom฀&฀Utilities฀Exchange.฀
This฀enhanced฀data฀will฀help฀the฀members฀
improve฀their฀opportunities฀with฀existing฀
and฀potential฀customers฀and,฀for฀the฀rst฀
time,฀open฀up฀credit฀opportunities฀for฀tradi-
tionally฀underserved฀consumers.
With฀a฀growing฀portfolio฀of฀Human฀
Resource฀Verication฀Solutions,฀the฀TALX฀
suite฀of฀automated฀employment,฀human฀
resources฀and฀tax฀management฀services฀
enables฀Equifax฀to฀offer฀a฀signicantly฀ex-
panded฀value฀proposition.฀“Equifax฀clients฀
who฀have฀traditionally฀relied฀on฀us฀for฀risk฀
and฀market-related฀services฀are฀expand-
ing฀their฀relationships฀and฀using฀The฀Work฀
Number’s฀income,฀verications฀and฀indus-
try-leading฀business฀process฀outsourcing฀
services,”฀said฀Dann฀Adams,฀President฀of฀
the฀TALX฀business฀unit.฀In฀less฀than฀four฀
years,฀The฀Work฀Number฀database฀has฀
expanded฀by฀50฀percent,฀with฀more฀than฀
49฀million฀active฀records฀for฀delivering฀un-
matched฀employment฀and฀income฀verica-
tion฀capabilities.
The฀Anakam฀acquisition฀has฀broadened฀
our฀identity฀management฀capabilities฀with฀
a฀robust,฀simple-to-use฀platform฀for฀multi-
factor฀authentication฀for฀increased฀security.฀
Anakam฀also฀gives฀Equifax฀a฀signicant฀
presence฀in฀two฀priority฀sectors,฀govern-
ment฀and฀healthcare.฀We฀successfully฀
integrated฀the฀identity฀management฀capa-
bilities฀into฀our฀Technology฀and฀Analytical฀
Services฀organization,฀further฀evidence฀of฀
how฀Equifax฀strategically฀targets฀exter-
nally฀developed฀solutions฀to฀use฀alongside฀
those฀that฀are฀developed฀internally.
Our฀international฀portfolio฀is฀growing฀
on฀all฀fronts฀as฀we฀cultivate฀high-potential฀
markets.฀“In฀2010,฀we฀launched฀Equifax฀
India,฀a฀comprehensive฀credit฀reporting฀
services฀company,฀and฀made฀signicant฀
investments฀in฀Latin฀America,฀including฀
strategic฀acquisitions฀in฀Argentina,฀Chile,฀
Ecuador*฀and฀Paraguay,”฀said฀Paulino฀
Barros,฀President฀of฀the฀International฀busi-
“Equifax clients who have relied
on us for risk and market-related
services are expanding their
relationships and using The Work
Number’s income, verifications and
process outsourcing services.”
— Dann Adams, President, TALX
*฀The฀Ecuador฀acquisition฀closed฀in฀January฀2011.
5EQUIFAX฀2010฀ANNUAL฀REPORT