Equifax 2010 Annual Report Download - page 4

market฀indices,฀a฀multi-year฀trend฀that฀re-
ects฀our฀ability฀to฀amass฀relevant,฀differ-
entiated฀data฀of฀unmatched฀breadth฀and฀
quality,฀and฀apply฀powerful฀analytics฀and฀
technology฀to฀develop฀insights฀that฀meet฀
our฀clients’฀emerging฀needs.฀As฀a฀result,฀
our฀playing฀eld฀is฀expanding฀with฀excit-
ing฀new฀possibilities฀and฀Equifax฀is฀set฀to฀
experience฀stronger฀growth฀as฀conditions฀
improve฀in฀the฀general฀economy฀and฀in฀our฀
key฀markets.
Investing in innovation
and execution
Equifax฀sustains฀its฀industry฀leadership,฀
drives฀growth฀and฀optimizes฀value฀to฀the฀
client฀by฀focusing฀on฀innovation฀and฀pro-
cess฀excellence฀throughout฀the฀Company.฀
Our฀New฀Product฀Innovation฀(NPI)฀program฀
is฀fully฀integrated฀into฀each฀business฀unit.฀
Through฀NPI,฀cross-functional฀teams฀ap-
ply฀insights฀from฀clients฀to฀bring฀to฀life฀new฀
product฀and฀service฀ideas฀through฀a฀rigor-
ous฀development฀process.฀The฀NPI฀goal฀is฀
for฀each฀business฀unit฀to฀realize฀at฀least฀10฀
percent฀of฀its฀annual฀revenue฀from฀prod-
ucts฀launched฀during฀the฀three฀years฀prior.฀
In฀2010,฀we฀launched฀72฀products฀through฀
the฀NPI฀process,฀and฀products฀introduced฀
in฀the฀three฀years฀prior฀generated฀revenue฀
of฀$176฀million,฀a฀31฀percent฀gain.฀Our฀NPI฀
initiative฀is฀a฀powerful฀catalyst฀for฀ongoing฀
expansion฀of฀our฀product฀portfolio,฀keeping฀
us฀focused฀on฀offering฀relevant฀solutions,฀
and฀anticipating฀and฀responding฀to฀chang-
ing฀client฀needs.
Our฀investments฀in฀operational฀ex-
cellence฀support฀revenue฀growth฀while฀
also฀improving฀our฀internal฀cost฀struc-
ture฀across฀our฀business฀units.฀The฀-
nancial฀performance฀in฀our฀core฀business฀
was฀achieved฀by฀successful฀execution฀of฀
company-wide฀fundamentals฀like฀conver-
sion฀and฀cross-selling,฀and฀also฀through฀
advances฀in฀implementation฀of฀LEAN,฀a฀
program฀of฀process฀improvements฀and฀
revenue฀generation.฀We฀will฀continue฀to฀
pursue฀improved฀performance฀in฀every฀฀
operation฀and฀supporting฀function฀of฀฀
our฀business.฀
Strategic framework for
advancing the business
Our฀investments฀are฀sustaining฀a฀four-฀
lever฀growth฀strategy฀that฀has฀been฀in฀
place฀since฀2006฀and฀continues฀to฀work฀
well฀for฀Equifax.฀
Increased Share of Wallet and
Penetration — We฀strive฀to฀expand฀our฀
role฀in฀a฀client’s฀business฀through฀prod-
uct฀innovation,฀delivering฀value฀with฀each฀
of฀our฀products฀and฀services฀and฀under-
standing฀and฀responding฀to฀the฀changing฀
needs฀with฀precision฀and฀speed.฀Early฀last฀
year,฀our฀nancial฀clients฀were฀faced฀with฀
sweeping฀changes฀as฀a฀result฀of฀credit฀
card฀reform.฀With฀critical฀support฀from฀a฀
ground-breaking฀suite฀of฀ability-to-pay฀as-
sessment฀tools฀developed฀by฀Equifax,฀they฀
were฀able฀to฀manage฀this฀environment-
altering฀event฀in฀a฀very฀challenging฀time-
frame.฀
Analytics and Technology — Our฀฀
analytics฀and฀decisioning฀technology฀฀
solutions฀help฀drive฀client฀growth,฀secu-
rity,฀efciency฀and฀protability.฀By฀delivering฀
deeper,฀faster฀and฀more฀relevant฀insights฀
for฀decision-making,฀we฀earn฀a฀larger฀role฀
in฀a฀client’s฀processes฀and฀gain฀share฀in฀
the฀overall฀market.฀This฀year,฀a฀top-10฀U.S.฀
insurance฀company฀shifted฀to฀100฀per-
cent฀use฀of฀our฀data฀and฀decisioning฀solu-
Letter to Shareholders
continued
Revenue by industry*
(2010)
26% Financial
15% Mortgage
11% Employers
10% Consumer
8% Commercial
7% Telecommunications (Telco)
5% Retail
4% Automotive (Auto)
14% Other (includes government,
insurance and healthcare)
* From continuing operations
Financial
Other
Auto
Retail
Telco
Commercial
Employers
Consumer
Mortgage
Revenue by business unit*
(2010)
NACS PSOL USCIS International TALX
40% U.S. Consumer Information Solutions
(USCIS)
26% International
21% TALX
9% North America Personal Solutions (PSOL)
4% North America Commercial Solutions
(NACS)
* From continuing operations
2 EQUIFAX฀2010฀ANNUAL฀REPORT