Equifax 2006 Annual Report Download - page 22

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Global markets present Equifax with an opportunity
to leverage the same technologies, analytics and
other products that we have successfully deployed
in the United States. These customers have the same
information needs as our U.S. customers – to make
real-time decisions about their own customers in
order to mitigate risk and optimize growth. Today,
we are helping customers do so in Europe and Latin
America, as well as Canada.
While the dynamics and growth potential of
each country differ, all share common characteristics:
leveraging of information, analytics, marketing services
and enabling technologies. In Brazil, for instance, we
have deployed the same strategy used by our North
American counterparts to help customers pre-approve
loans in order to generate new sales. Throughout
Latin America, marketing products have grown from
5 percent to over 9 percent of our revenue mix in
just one year. Also, in Latin America, we offer our
customers unique data, introduce new products,
utilize indirect distribution channels to penetrate
new markets and offer value-added solutions to
gain pricing strength. In Europe, where the economy
has rebounded, our business is once again growing
top-line revenue – up 8 percent in 2006 – while main-
taining the excellent level of margin control achieved
in recent years. In Canada, we will continue to grow
and diversify our revenue, expanding into new ver-
tical markets where businesses can use the same
decisioning solutions historically used by our fi nancial
institution customers.
In Europe, similar strategies are in play. Customers
want more options and more choices for information
solutions that can help them make better decisions.
As businesses look to new partners, this is an oppor-
tunity for Equifax to gain market share. We also are
expanding our presence in the commercial space
through new products and a focus on the small- and
medium-sized enterprises.
Because our international business has a diverse
focus, it will benefi t greatly from the organizational
transformations that have occurred over the past six
months. Our global Centers of Excellence are pro-
viding every business – from Portugal to Peru – with
corporate partners and support to propel new growth
within our various geographies.
Rudy Ploder
President
International
Internationally
How We Are
20 EQUIFAX 2006 ANNUAL REPORT