Duke Energy 2008 Annual Report Download - page 20

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18 Duke Energy
Redefining
our business value
Duke Energy exists to provide our
customers and communities with
energy that is affordable, reliable
and increasingly clean, and to create
value for our investors. To continue
to do this in a carbon-constrained
world requires that we redefine the
boundaries of our current business
model to creatively respond to the
challenges of a more environmentally
conscious future. Transforming the way
we do business
We are transitioning our company
from a traditional power system
to one based on more efficient
capital and energy use, and with
significantly less environmental
impact. These pages illustrate the
dynamic nature of this transition
and the realities of the business
boundaries we are working to
redefine, as we remain focused
on our core business.
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