Duke Energy 2008 Annual Report Download - page 11

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2008 Summary Annual Report Duke Energy 9
A Changing
M i s s i o n
The mission of electric utilities 100 years
ago was to ensure universal access to
electricity for all Americans. With that
mission accomplished, the industry’s
mission for the 21st century is to go
beyond the meter to provide universal
access to energy efficiency. We must
provide energy that is affordable, reliable
and increasingly clean. This will drive
economic growth and preserve our
environment. This requires new ways
of thinking about our business.
In the next section we offer interviews
with three highly-respected thought leaders
to clarify the technological, regulatory and
environmental choices we face. These
experts remind us that change requires
the boldness to redefine our boundaries.
Only then can we create a sustainable
future for our children and grandchildren.
2008 Summary Annual Report Duke Energy 9