Dillard's 2015 Annual Report Download - page 7

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1
PART I
ITEM 1. BUSINESS.
Dillard's, Inc. ("Dillard's", the "Company", "we", "us", "our" or "Registrant") ranks among the nation's largest fashion
apparel, cosmetics and home furnishing retailers. The Company, originally founded in 1938 by William T. Dillard, was
incorporated in Delaware in 1964. As of January 30, 2016, we operated 297 Dillard's stores, including 24 clearance centers, and
an Internet store offering a wide selection of merchandise including fashion apparel for women, men and children, accessories,
cosmetics, home furnishings and other consumer goods. The Company also operates a general contracting construction
company, CDI Contractors, LLC ("CDI"), a portion of whose business includes constructing and remodeling stores for the
Company.
The following table summarizes the percentage of net sales by segment and major product line:
Percentage of Net Sales
Fiscal 2015 Fiscal 2014 Fiscal 2013
Retail operations segment:
Cosmetics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14% 14% 15%
Ladies' apparel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 22 22
Ladies' accessories and lingerie. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 16 16
Juniors' and children's apparel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 898
Men's apparel and accessories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 17 17
Shoes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 16 16
Home and furniture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 445
97 98 99
Construction segment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 321
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100% 100% 100%
Additional information regarding our business, results of operations and financial condition, including information
pertaining to our reporting segments, can be found in Management's Discussion and Analysis of Financial Condition and
Results of Operations in Item 7 hereof and in Note 2 in the "Notes to Consolidated Financial Statements" in Item 8 hereof.
We operate retail department stores in 29 states, primarily in the southwest, southeast and midwest regions of the United
States. Most of our stores are located in suburban shopping malls and open-air centers. Customers may also purchase our
merchandise on-line at our website, www.dillards.com, which features on-line gift registries and a variety of other services.
Our retail merchandise business is conducted under highly competitive conditions. Although we are a large regional
department store, we have numerous competitors at the national and local level that compete with our individual stores,
including specialty, off-price, discount and Internet retailers. Competition is characterized by many factors including location,
reputation, merchandise assortment, advertising, price, quality, operating efficiency, service and credit availability. We believe
that our stores are in a strong competitive position with regard to each of these factors. Other retailers may compete for
customers on some or all of these factors, or on other factors, and may be perceived by some potential customers as being
better aligned with their particular preferences.
Our merchandise selections include, but are not limited to, our lines of exclusive brand merchandise such as Antonio
Melani, Gianni Bini, GB, Roundtree & Yorke and Daniel Cremieux. Our exclusive brands/private label merchandise program
provides benefits for Dillard's and our customers. Our customers receive fashionable, higher quality product often at a savings
compared to national brands. Our private label merchandise program allows us to ensure the Company's high standards are
achieved, while minimizing costs and differentiating our merchandise offerings from other retailers.
We have made a significant investment in our trademark and license portfolio, in terms of design function, advertising,
quality control and quick response to market trends in a quality manufacturing environment. Dillard's trademark registrations
are maintained for as long as Dillard's holds the exclusive right to use the trademarks on the listed products.
Our merchandising, sales promotion and store operating support functions are conducted primarily at our corporate
headquarters. Our back office sales support functions, such as accounting, product development, store planning and information
technology, are also centralized.