Dillard's 2015 Annual Report Download - page 19

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13
Company Performance
The graph below compares the cumulative total returns on the Company's Class A Common Stock, the Standard & Poor's
500 Index and the Standard & Poor's 500 Department Stores Index for each of the last five fiscal years. The cumulative total
return assumes $100 invested in the Company's Class A Common Stock and each of the indices at market close on January 28,
2011 (the last trading day prior to the start of fiscal 2011) and assumes reinvestment of dividends.
The table below shows the dollar value of the respective $100 investments, with the assumptions noted above, in each of
the Company's Class A Common Stock, the Standard & Poor's 500 Index and the Standard & Poor's 500 Department Stores
Index as of the last day of each of the Company's last five fiscal years.
2011 2012 2013 2014 2015
Dillard's, Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 115.23 $ 231.86 $ 241.23 $ 322.23 $ 198.24
S&P 500. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105.33 124.18 151.12 176.64 173.21
S&P 500 Department Stores . . . . . . . . . . . . . . . 112.90 115.63 136.63 176.65 125.97