Cracker Barrel 2008 Annual Report Download - page 32

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Keeping An EyeOn The Road Ahead.There’san old yarn we’ve
heard that says Americans invented rocking chairs because they couldn’t sit still,
even when they weresitting down. Now,as funny as that may sound,
in a way we understand. After all, even though we’ve become known as a true
destination for relaxing comfort on the American highway, we’ve never been
one to stop and rest at simply being “good enough.”
Maybe that’s why we’re so excited when we see new stores like Huntsville, Alabama
and both Sherman and Lubbock, Texas continue to outperform expectations
even a year after their opening. When you add in locations like McAllen, Texas,
which set an opening day sales record—not to mention a five-day restaurant
and combined sales record—it gets even better. We think stores like these prove
that the Cracker Barrel brand is as strong as ever.Andthat our ongoing
development plans continue to be viable, not just in fiscal 2009, but far beyond
that as well.
So,as we get ready to celebrate our 40th year on the road, we’ll be sure to take a
moment to sit back in one of our favoriteCracker Barrel Rockers and reminisce
on the fun we’ve had getting to where we are today. But youcan be sure we won’t
rest long. Because we’re already thinking about all the new initiatives we’ve put
into place to grow and develop this premium brand, how we can support all the
greatpeople who surround us and the communities we livein, and all the ways
we can continue to make sure our loyal guests feel just as valued and appreciated
as they truly are. Today,tomorrow and 40 years from now, too.
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