Cracker Barrel 2008 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2008 Cracker Barrel annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 82

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82

11
We Started Out On Highway 109 In Tennessee,
And Just Kept Going. In 1969, we got an idea. In the grand scheme of
things, it was a pretty simple one: to open a country store and restaurant
alongside the new interstate highway traveling through Lebanon, Te nnessee.
We figured we’doffer folks a clean, comfortable, friendly place where they
couldtake a break, have a good meal and maybe browse through some authentic
countrygifts—and we’d see if they visited.
It’s funny how seemingly “simple ideas” often lead to impressiveresults. And
were we everimpressed with the way folks responded to our Good Country
Cookin’. So we decided to give it another shot, opening a second location in
Manchester, Tennessee. Pretty soon, we ventured into Georgia, Kentucky
and then Alabama. Who would have imagined 39 years later there would be
577 Cracker Barrel Old Country Store®locations dotting the highways and
neighborhoods from Texas to Minnesota, Florida to Idaho.
While life may seem a little more complicated than it did in 1969, and our
operations are a bit more involved today than they wereback then, the idea that
drives us is still as simple as ever.Treat people the way we’dwant to be treated,
offer them good food andquality products at an honest value, and make sure
travelers and neighbors alike look forwardto visiting us again soon. Because
we think the key to our success as a restaurant concept—and as an organization
—isas simple as that.