Cracker Barrel 2008 Annual Report Download - page 24

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22
Born To Browse? So WereWe.Oneof the best partsof visiting an
old country storeis getting a chance to poke around all the nooks and shelves
whereyou never quite knowwhat you’ll find—but you just know it’ll be
something good. We call that feeling “the joyof the hunt,” and it’s an important
partof how we’ve worked to improveour retail experience. This year we began
cross-merchandizing products by displaying retail items grouped by theme, rather
than by category, to foster that unique sense of discovery.
Butwe know that what we offer is just as important as howwe offer it. That’s
why,in 2008, our efforts to grow retail sales weregrounded in ongoing research
efforts to help us better understand what our customer wants to buy, and why.
We focused on bringing in fresh retail products that aligned with our seasonal
restaurant specials—like the apple ceramic dishes featured during our fall Apple
Cheddar Chicken promotion—while also offering items that wereuniquely
Cracker Barrel.
Welcoming Old Friends And New Faces. This year,weupdated
the packaging of our Cracker Barrel branded food productslike our own Syrup
and Pancake Mix to have an even more nostalgic feel. Our Music Catalogue
kept on growing with the addition of CDs from Lonestar,Alabama, Aaron Tippin
and Ricky Skaggs. Andwe evenexpanded our line of Cracker Barrel Rockers
with new Adirondack Rocking Chairs and a larger than ever selection of
Collegiate Rockers.