Cincinnati Bell 2003 Annual Report Download - page 6

4
Knowing our marketplace
Opportunity begins at home
As a leader and familiar, trusted presence,
Cincinnati Bell plays an important role
in the community. Our people take pride
in being personally accountable and
involved in our community. Who we are
is key to our strength as a business.
We are not just committed to or heavily
invested in the Greater Cincinnati market-
place—it’s everything to us. Here is
where we thrive.
We continually seek ways to strat-
egically grow our business and provide
new and better services to our
customers. And we continue to expand
our geographic area as the metropolitan
area itself expands, bringing local,
long distance and wireless services to
Mason, Lebanon and Dayton, Ohio.
Consumers want a single source
We conceived Complete Connections®
as a way of building business and
reducing churn. Its success points to
how much people value simplicity in
their complex lives. Forty-four percent
of our residential access line customers
subscribe, enjoying the comfort and
2000 2001 2002 2003
225
150
75
0
313
289
Complete Connections®Subscribers
(In thousands)
300
181
236