Cincinnati Bell 2003 Annual Report Download - page 4

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Taking the total view of how people
We know our customers…
and they know us
It’s a 360°world. We see the complexity
in people’s lives—juggling home and
work responsibilities, raising (and keeping
tabs on) children, running a business,
having fun with friends and the latest
fads, staying healthy, meeting deadlines,
running errands, striving to do well for
themselves and their families. Our
customers are connected and on the go.
They work and play hard. Daily life
revolves around keeping in touch. And
that means relying on Cincinnati Bell.
People have come to expect excep-
tional services and treatment from
Cincinnati Bell. We continue to earn
that trust by putting their needs first.
We have forged intimate connections
with our customers—and helped them
do the same.
Building business based
on what people want
Growth in our business comes from
recognizing opportunity and finding
innovative ways to respond. For example,
i-wirelessSM took a very different approach
to the prepaid wireless market. Rather
than focus on the credit-challenged, we
focused on the youth market—with
great success. Kids and teenagers are
natural market innovators and early
adopters, and very enthusiastic users of
text messaging and other capabilities.
Our newly launched GSM/GPRS
network allows us to bring advanced
imaging and data capabilities to market,
including the next generation of picture
and video wireless phones. We built it
because people want it—and the econ-
omics are compelling.