Cemex 2012 Annual Report Download - page 22
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Company
overview
Business
CEMEX is a global building materials
company that provides high-quality prod-
ucts and reliable service to customers
and communities in more than 50 coun-
tries throughout the world. CEMEX has a
rich history of improving the well-being
of those it serves through its efforts to
pursue innovative industry solutions and
eciency advancements and to promote
a sustainable future.
Business Strategy
We seek to continue to strengthen our global leader-
ship by growing profitably through our integrated
positions along the cement value chain and maximiz-
ing our overall performance. Looking forward, we will:
w Focus on our core business of cement, ready-mix
concrete, and aggregates;
w Provide our customers with the best value
proposition;
w Strengthen our capital structure and regain our
financial flexibility;
w Maximize our operating eciency;
w Recruit, retain, and cultivate world-class managers;
and
w Foster our sustainable development.
Founded in Mexico in
1906
44,000
approximate number
of employees worldwide
50+
106
From a local player to one of the top
global companies in our industry
Today, we are strategically positioned in
the Americas, Europe, Africa, the Middle
East, and Asia.
countries covered by our
operations
approximate number of
nations with which we
maintain trade relations
Our operations network produces, dis-
tributes, and markets cement, ready-mix
concrete, aggregates, and related building
materials.
Baluarte Bridge, Mexico
22
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