Cemex 2012 Annual Report Download - page 12

We are staying closer than ever to our customers,
increasing both the quality and scope of our commer-
cial offerings. With a renewed focus on creating value
for our customers, we continued to grow our portfolio
of integrated building solutions, launched new global
ready-mix concrete brands, and introduced a com-
prehensive pricing strategy that more fully reflects
and captures the high value-creating capability of our
products and services.
A key aspect of our global commercial strategy is
“growing the pie” by providing unique building solu-
tions to our customers around the world. This year,
we participated in a number of major infrastructure
projects, including La Yesca Dam in the Mexican state
of Nayarit. La Yesca is one of the most massive proj-
ects in the history of Mexico, requiring approximately
one million cubic meters of ready-mix concrete. In
Egypt, we are supplying cement for the construction
of a tidal barrage and hydroelectric plant in the Nile
River that is expected to generate 32 megawatts of
energy and improve the irrigation to a landmass of
about 1.6 million acres, equal to eight times the area
of New York City. Moreover, in Panama, we are the
sole supplier of 100,000 tons of cement for the con-
struction of Line 1 of the Panama Metro, a stretch of
approximately 14 kilometers connecting two key hubs
of the metropolitan area of Panama City, a project that
makes Panama the first country in Central America
with a metro system.
Leveraging our years of experience, worldwide pool of
knowledge, and cutting-edge expertise, we continue to
provide innovative solutions to our customers’ increas-
ingly complex challenges. In the U.S., we worked with
our customer to generate savings of over 30% versus
the cost of steel for the construction of radiation-proof
walls for the X-ray room at a California Bay Area medi-
cal facility. To satisfy the most challenging aspect of
the job, we identified three high-density aggregates
up to five times denser than normal, including steel
aggregates, to ensure that the structure’s heavy con-
crete mix surpassed 300 pounds per cubic foot. We
also demonstrated our industry-best prowess in wind
farm construction through a variety of projects. In the
U.S., we supplied approximately 60,000 cubic yards of
ready-mix concrete to construct more than 100 wind
turbine foundations on an exceptionally demanding
production schedule for the first wind farm built in the
Commercial
strategies 100,000
14
tons of cement supplied by CEMEX
for the construction of Line 1 of the
Panama Metro
kilometers connecting
two key hubs of the
metropolitan area of
Panama City
La Yesca dam, Mexico
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