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ANNUAL REPORT 2014
92014 in Review
• In July 2014, Cathay Pacific’s passenger lounge at
Charles De Gaulle Airport in Paris was LEED certified at
the silver level. It uses natural and LED lighting,
movement sensors and meters in order to improve
energy efficiency.
• We share environmental best practice and experience
with Air China.
• We published our 2013 Sustainable Development
Report, entitled “Making the Connection”,
in September 2014. The report can be viewed at
www.cathaypacific.com/sdreport.
Contribution to the community
• In January 2014, Hong Kong SAR Chief Executive CY
Leung was guest of honour on a special community flight
organised by Cathay Pacific. The 90-minute flight on a
Boeing 777-300ER aircraft was a special treat for 70
single-parent families from less-well-off districts in Hong
Kong. Most of the participants had never flown before.
The flight was organised in support of the Commission
on Poverty’s “Bless Hong Kong” campaign. We operated
another community flight in February 2015, again with
the Hong Kong SAR Chief Executive as our guest
of honour.
• The aircraft used in the community flight in 2014 was
painted with a special livery which features the
silhouettes of the winners of the “Spirit of Hong Kong”
contest organised in 2013 in support of the Hong Kong
SAR Government’s “Hong Kong: Our Home” campaign.
• “I Can Fly” is Cathay Pacific’s flagship community
programme in Hong Kong. Around 500 young people
from underprivileged backgrounds took part in the 2014
programme. The young people, aged from 15 to 21,
participated in ground-school training, visited aviation
organisations and designed a social service project
intended to give them a better understanding of their
roles within the community. The 100 best performers
were taken on an overseas trip. We targeted
underprivileged young people for the programme in
support of the Commission on Poverty’s “Bless Hong
Kong” campaign.
• Cathay Pacific supports UNICEF through its “Change for
Good” inflight fundraising programme. In September
2014, we announced that the airline’s passengers had
contributed more than HK$13.1 million in 2013 to help
improve the lives of disadvantaged children around the
world. Since its introduction in 2001, more than HK$144
million has been raised through the programme.
• In April 2014, a group of Cathay Pacific staff went to
Cambodia to see how “Change for Good” donations are
put to good use in the local community.
• A percentage of the “Change for Good” donations are
passed to the Cathay Pacific Wheelchair Bank, which
raises funds to provide specially adapted wheelchairs for
children with neuromuscular diseases. Since its
formation, the bank has raised more than HK$12 million,
benefiting around 440 children.
• In 2014, the CX Volunteers, made up of around 1,400
Cathay Pacific staff, contributed more than 3,000 hours
of voluntary service to support the local community in
Hong Kong. Their activities included the “English on Air”
programme, which has helped more than 2,000 students
to improve their conversational English skills and job
interview skills, participation in a 24-hour pedal kart
event, which developed young people’s teamwork,
brightening up the homes of senior citizens at Chinese
New Year, a Christmas party for children from low-
income families and a charity sale for low-income
families in Tung Chung.
• We organised tours of our headquarters at Hong Kong
International Airport for around 12,000 visitors from
schools and NGOs in 2014.
• In April 2014, the Dragonair Youth Aviation Academy
organised a two-day aviation career workshop for more
than 200 young people, providing them with an
opportunity to learn about aviation and careers in the
aviation industry. Later in the year, the Academy held a
cabin crew workshop and an aviation briefing session for
groups of students.
• The Dragonair Aviation Certificate Programme is jointly
organised with the Hong Kong Air Cadet Corps. In 2014,
our pilots mentored 33 participants over eight months,
aiming to inspire potential Hong Kong aviators by giving
them first-hand knowledge of the aviation industry. To
date, around 175 young people have graduated from the
programme. Around 40% of them have started aviation-
related careers.