Cathay Pacific 2009 Annual Report Download - page 13

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2009 in Review
Commitment to staff
Cathay Pacific and its subsidiaries employed some
26,700 people worldwide at the end of 2009. Of
those, 18,500 worked for the airline itself, with
12,500 employed in Hong Kong. The workforce
shrank by 1.7% from 2008.
Dragonair employed a total of 2,400 staff at the end
of 2009.
A suspension of hiring, announced in October 2008,
remained in place at both Cathay Pacific and
Dragonair throughout 2009. The Group remains
committed to doing everything it can to keep the
team together despite the economic downturn.
A strategic restructuring of the Information
Management Department (designed to align its
structure more closely with the airline’s business
needs) was carried out in 2009. Suitable positions
within the new structure could not be found for
a total of 53 senior and middle managers in
the department.
A Special Leave Scheme was introduced at Cathay
Pacific and Dragonair as part of the airlines’
response to the business slump. The response from
all staff groups to the Special Leave Scheme was
extremely positive. A key feature of the scheme was
that senior staff were asked to take more unpaid
leave than junior staff. Many of our operating crew
also chose to take voluntary unpaid leave.
A new vision and missions statement was
introduced for Cathay Pacific in January 2009.
The statement highlights the importance of the
team in achieving the airline’s long-term strategy
for success.
We took a number of steps to ensure that staff
were kept fully informed about the Influenza A
(H1N1) virus, with information and advice updated
regularly on our Intranet.
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A special website developed as part of our
“People and Service” marketing campaign features
up to 100 of our staff, highlighting the stories of the
people who help to provide our unique brand of
customer service.
Our fifth annual Betsy Awards ceremony in
July celebrated some of the extraordinary
achievements of our staff in going the extra mile to
help customers.
Our second Organisational Alignment Survey,
conducted among Cathay Pacific’s non-flying staff
around the world, helped to give us a clearer
understanding of opportunities for improvement in
the organisation.
We opened up our Cadet Pilot Programme to
non-Hong Kong identity card holders, though we are
still looking for candidates with an affiliation with
Hong Kong.
A total of 32 cadets graduated through the Cadet
Pilot Programme in 2009. There are currently
another 73 cadets going through training in
Adelaide, with an additional 36 to join before the
end of 2010. By the end of 2009, 298 cadets had
graduated from the programme, 55 of whom are
now Captains with the airline.
A number of our staff working at HKIA wrote a
popular book about their experiences working in one
of the world’s busiest hubs.
We regularly review our human resource and
remuneration policies in the light of local legislation,
industry practice, market conditions and the
performance of individuals and the Company.
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Cathay Pacific Airways Limited Annual Report 2009 11