Cathay Pacific 2009 Annual Report Download - page 12

2009 in Review
Cathay Pacific passengers gave more than HK$10
million to the Change for Good inflight fundraising
programme in 2008. Most of this was given to
UNICEF, with the remainder being given to the
Cathay Pacific Wheelchair Bank. More than HK$91
million has been raised through Change for Good
since 1991.
A group of staff from Cathay Pacific took part in a
field trip organised by UNICEF in February 2009 to
see how money donated to Change for Good is
being put to good use in northern Thailand.
For the fourth consecutive year, Dragonair was
named as a Caring Company by the Hong Kong
Council of Social Service in recognition of its
corporate social responsibility efforts.
The annual Dragonair Aviation Certificate
Programme was launched in April, with 16 cadets –
the highest number ever – going through an eight
month programme to learn about all aspects
of aviation.
Dragonair continued to raise funds to help The
Nature Conservancy’s environmental projects in
Yunnan, China, through the “Change for
Conservation” inflight fundraising programme.
We gave our support to an event held by the Asian
Youth Orchestra to enable underprivileged
youngsters to enjoy a musical experience. Cathay
Pacific has sponsored the orchestra’s annual tour
for 19 years.
Through the “English on Air” programme, native-
English speakers among Cathay Pacific’s workforce
have been helping to improve the spoken English of
Tung Chung students through informal conversation
sessions. Some 700 young people from all Tung
Chung schools have participated the programme
so far.
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The “CX Volunteers” team, made up of Cathay
Pacific staff, took part in a number of activities
to help the Hong Kong community, including a
beach cleanup on Lantau, a computer sale and
charity sale for people in underprivileged areas and
conducting “English on Air” sessions for children
of different ages.
Cathay Pacific once again celebrated Senior Citizens’
Day in November by offering discounted fares for
elderly travellers in Hong Kong and Macau.
Our team in Taiwan launched a fundraising effort
after Typhoon Morakot in August. Including a
company contribution, more than HK$500,000
was raised.
The Life Education Activity Programme (“LEAP”),
which promotes an anti-drugs and healthy lifestyle
message among Hong Kong youngsters, celebrated
its 15th anniversary in October with an exhibition at
Pacific Place. Cathay Pacific has supported LEAP
from the outset.
Our staff launched a relief effort for the people of
the Philippines following the devastation wreaked
by Typhoon Ketsana. Our staff in Indonesia
mounted a similar relief effort to help victims of
the Sumatra earthquake.
We supported our home city by being a Diamond
Sponsor of the East Asian Games, held in Hong
Kong in December.
We also sponsored a range of other events,
including the Chinese New Year International Night
Parade, the Hong Kong Sevens rugby spectacular,
the Hong Kong Squash Open tournament and the
Hong Kong International Races, all of which help to
make Hong Kong a more exciting and dynamic city.
Our staff continued to contribute to the running of
the Sunnyside Club, which provides a wide range of
support to mentally and physically handicapped
youngsters in Hong Kong.
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