Caterpillar 2015 Annual Report Download - page 69

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69
2015 YEAR IN REVIEW
BUSINESS REVIEW
LAW AND PUBLIC POLICY
JAMES B. BUDA
Executive Vice President, Law & Public Policy and Chief Legal Officer
Law and Public Policy is built to sustain Caterpillar’s world-class reputation. The organization includes the
Legal Services Division and the Global Government & Corporate Affairs Division. Responsibilities include
legal and compliance services; media relations; internal communications; government affairs advocacy;
sustainability consulting; and global environmental, health and safety services. Support for the Caterpillar
Foundation is also provided by our group, making sustainable progress possible around the world. We are
a global team, focused on serving our customers, communities and countries.
A Conversation With
What is Caterpillar doing well as it manages through very difficult market conditions?
If one sees what this great Caterpillar team around the world has done over the last three or four years, it is
remarkable. We have a magnificent safety record. Our product quality is solid. Our balance sheet is strong.
Our iconic brand around the world continues to be impactful. I have lived through four economic downturns
at Caterpillar. During this recent one, we have done more to position the company for the long term than ever
before and that is why I am so excited about the future of this organization.
How do we ensure that our values remain relevant around the world?
Caterpillar has never been more global. We are doing business every single day in markets all around the world. In
many of those markets, unethical business practices, like corruption and bribery, poor environmental practices or
unsafe working conditions, are commonplace. But, in contrast to that, we are also seeing more and more customers
who are demanding to know that Caterpillar will adhere to business practices that are grounded in ethics and
compliance. We recognize that how we do business is paramount to protect our reputation, and every employee
shares the responsibility to protect it. That is why Caterpillar’s Code of Conduct is so important. The actions we
take and the decisions we make tell the world who we are. The Code of Conduct serves as a daily reminder of
the standards that are expected of everyone at Caterpillar.