Caterpillar 2015 Annual Report Download - page 34

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34
2015 YEAR IN REVIEW
Streamlining Customer & Dealer Support (continued)
In addition to these organizational changes within C&DS, we’ve brought product, operations, sales and marketing
together in both surface and underground mining to better align with our customers and enable a more effective
cost structure in a challenging mining environment. Surface Mining & Technology Division now encompasses
Hauling & Extraction and surface mining sales and support teams, while underground mining and sales support
joins the Material Handling & Underground Division.
Finally, within Construction Industries, the Global Construction & Infrastructure Division will also assume
sales responsibilities for work tools, industrial and waste, paving and forestry products, as well as heavy rentals.
These organizational changes will help increase accountability at the divisional level, generate top line sales by
optimizing dealer performance and capability, grow marketing capabilities through data analytics and digitization,
and help dealers reconnect with customers to ensure the delivery of our brand promise. With a leaner, more agile
business model, Caterpillar is driving toward operational excellence across all of our dealers with a better structure
to support future growth.