Casio 2009 Annual Report Download - page 15

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Development Philosophy and Core Technology
The basic philosophy behind Casio’s product development is to create something worthwhile where there was nothing before. This
approach goes well beyond simply making existing devices easier to use. Rather, we use digital technologies to develop new culture
based on the creation of entirely new value. We develop products by matching advanced technologies with ideas, always aiming to
create products that are easy for anyone to use.
Intellectual Property Initiatives
Since its establishment, intellectual property has been an important management resource enabling Casio to continue its mission of
launching unparalleled products with unique new technologies. While respecting the intellectual property rights of others, Casio protects
its own businesses by taking a unique approach to intellectual property management. We also strive to increase corporate earnings by
leveraging our intellectual property.
In recent years, we have accelerated our overseas patent application activities as our business has grown more global. Our goal is for
overseas patent applications to represent one-third of our total, particularly in the competitive intellectual property market of the United
States. We are also actively pursuing intellectual property opportunities in the expanding Chinese market.
Research and Development / Intellectual Property
Initiatives for creating intellectual property
When transforming novel concepts into new products, Casio employs core technologies that have the following characteristics.
Five Core Technology
Characteristics
Digital
Energy-saving
Enabling compact,
thin and lightweight construction
Durable
Easy to use
Support for
invention creation
Patent Advisory Engineer System Patent application and rights
acquisition activities
Securing superiority by making
the most of owned rights
Techno Power Protection of brands and designs
Licensing activities
Invention award system Avoiding third-party patent risks
Protection of
intellectual property
Leveraging
intellectual property
Personnel training
Intellectual property
education system
13
Annual Report 2009