Casio 2009 Annual Report Download - page 12

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In the Timepiece business, we have focused
on expanding sales of radio-controlled
watches, and have taken steps to further
improve functionality, expand the lineup
and raise awareness of these products.
During the term under review, we
developed our lineup of products
incorporating the Multi Band 6 radio
wave receiver system, and developed a
new Tough Movement for solar-powered,
radio-controlled timepieces. This device is
incorporated in the established hit brand
Oceanus (full-metal, high-end models) and
the global brand G-Shock.
We also launched global marketing of
the EDIFICE brand, a sporty, full-metal
analog watch that has become popular in
European markets.
In marketing initiatives, in China we
opened our fifth G-Shock specialty store
in Shanghai. We also opened the world’s
largest flagship store for watches in
Hangzhou.
The timepiece category is key among
our strategic businesses in terms of
assuring stable market share and strong
profitability. To further strengthen our
position in the future, we plan the
following measures.
Launch products with greater added
value by equipping all product brands with
global Multi Band 6 radio wave receiver
system.
We aim to expand the Chinese market
for radio-controlled watches by ramping
up our product lineup.
Oceanus Timepieces
Strategic Businesses
10 CASIO COMPUTER CO., LTD.