Casio 2009 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2009 Casio annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 50

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50

Another priority is full development
of the ladies’ watch market, through
expansion of product range.
We also intend to carry out global
promotions to underscore the strength of
the Casio brand in timepieces.
Hybrid mount construction
Utilizing our experience in shock-resistance technologies
developed for the G-Shock line, we have based movement
design on precise calculation of the right balance of constituent
metal materials and plastic weight, as well as the strength of the
materials. We have improved impact-resistance, thereby reducing
the amount of flexure and gapping that can occur when shock is
relayed to the movement.
Automatic hands correction
Precision gearing technology and proprietary algorithms enable
detection of the position of the hour, minute and second hands
every hour (after 55 minutes 00 seconds), enabling automatic
correction if any are even slightly slow or fast.
Multi Band 6
Reduces the number of parts without sacrificing conventional
radio reception quality. We have installed space-saving, low-
power modules for radio reception from six stations around the
world, using a miniaturized LSI for reception.
The Tough Solar System
Incorporating Casio’s high-capacity solar charging system for
converting low levels of fluorescent light into electronic power.
Development of the Tough Movement, a high-performance ultra-thin
radio solar movement combining advanced technologies
As a key device in our radio-controlled watch strategy, the Tough Movement is a next-generation solar-powered,
radio-controlled movement that fuses our long experience in radio-reception and solar-powered electronics
technologies with our newly developed self-correcting hands system, durable housing and other mechatronics
technologies. This has enabled us to develop ultra-thin analog models with three hands, and high-performance,
high-reliability chronograph models.
We plan to launch an attractive range of analog timepieces incorporating the Tough Movement in host of
brands, including Oceanus and G-Shock.
G-SHOCK MR-G
11
Annual Report 2009