Casio 2009 Annual Report Download - page 11

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functionality marked the launch of the third
generation, and we are now bringing our
proprietary technologies to focus on further
increasing speeds and product take-up.
In fiscal 2008, we launched the second
series of the High Speed Exilim EX-FH20,
smaller yet featuring a powerful 20x
optical zoom. In the fourth quarter, the
High Speed Exilim EX-FC100 debuted,
showcasing our proprietary technologies
and meeting the demand for ultra-high-
speed burst shooting at 30 fps (as well as
1,000 fps movie recording) combined with
compactness. We also launched the Exilim
ZOOM EX-Z400, featuring the world’s
first “Dynamic Photo” function enabling
moving subjects to be cut and pasted
onto still backgrounds or other images.
At the same time, we promoted global
marketing activities to raise awareness of
this advanced functionality.
To flourish in the digital camera
market, where competition is expected to
further intensify as the market expands,
we will further develop our proprietary
technologies through high-speed
continuous shooting and moving-image
composition, and aggressively launch
distinctive new products. In these ways,
we strive to provide enjoyment and new
impetus to the world of photography
through the concepts of “Shoot it!”,
“Create it!” and “See it!”
EXILIM EX-Z400
“Dynamic Photo” featuring high-speed technology enables the
moving subject to be cut out of a movie and to be placed into
a still photo’s background. We are increasing the options for
enjoying photography, by combining photos and embedded
messages to create results that are unthinkable in the real world.
Landscape image
(still)
Composite image of child sliding down mountain
(fi nal image)
Moving child
(continuous-capture)
Dynamic Photo function extends the joy of photography
9
Annual Report 2009